Is Kim Kardashian the SEC's Scapegoat?

Details on the SEC’s million-dollar fine for the influencer’s promotion of a token without disclosing payment.

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ABOUT

Celebrities regularly accept promotional deals, hyping products from swimsuits to weight loss tea on social media to their hordes of followers. Trouble arrived when a crypto token deemed by retugators a security entered the mix.

“Opinionated” hosts Ben Schiller, Danny Nelson and Anna Baydakova are joined by writer and Assistant Opinion Editor Daniel Kuhn to dissect the bull market trend of celebrity crypto endorsements, and particularly Kim Kardashian’s shilling of the ethereumMax token.

Kardashian was fined $1.26 million this week by the Securities and Exchange Commission (SEC) for her promotion of a security without disclosing the payment she received in return. Was Kardashian an unlucky scapegoat, or is this penalty a harbinger of broader enforcement action to come?

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This show is produced and edited by Eleanor Pahl with additional production support and announcements by Michele Musso. Our theme song is by Elision.

HOSTS

Dan Ilett

Dan Ilett writes on tech, money and energy. He advises business on digital strategy and technology messaging for large deals. He is founder of Erbut - an advisory company - and Greenbang - a smart technology research company.

Anna Baydakova

Anna writes about blockchain projects and regulation with a special focus on Eastern Europe and Russia. She is especially excited about stories on privacy, cybercrime, sanctions policies and censorship resistance of decentralized technologies.
She graduated from the Saint Petersburg State University and the Higher School of Economics in Russia and got her Master's degree at Columbia Journalism School in New York City.
She joined CoinDesk after years of writing for various Russian media, including the leading political outlet Novaya Gazeta.
Anna owns BTC and an NFT of sentimental value.

Danny Nelson

Danny is CoinDesk's managing editor for Data & Tokens. He formerly ran investigations for the Tufts Daily. At CoinDesk, his beats include (but are not limited to): federal policy, regulation, securities law, exchanges, the Solana ecosystem, smart money doing dumb things, dumb money doing smart things and tungsten cubes. He owns BTC, ETH and SOL tokens, as well as the LinksDAO NFT.

Benjamin Schiller

Benjamin Schiller is CoinDesk's managing editor for features and opinion. Previously, he was editor-in-chief at BREAKER Magazine and a staff writer at Fast Company. He holds some ETH, BTC and LINK.

Danny Bradbury

Danny Bradbury has been a professional writer since 1989, and has worked freelance since 1994. He covers technology for publications such as the Guardian.

EPISODES