Snoop Is ‘Medici’? The Mainstream Infiltration Continues

What Snoop’s reveal says about the state of NFTs and crypto in general.

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This episode is sponsored by NYDIG.

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Today on the Brief:

BlockFi gets another extension
Chainalysis’s secret data honeypot
Robinhood crypto finally gets transfers

In our main discussion, NLW talks how crypto has mainstreamed over the last year, including:

Bitcoin for hedge funders
Bitcoin for El Salvador
NFTs for NBA fans
NFTs for crypto OGs and celebrities

He specifically looks at what rapper Snoop Dogg’s anon account disclosure in the space means for the future.

“The Breakdown” is written, produced by and features NLW, with editing by Rob Mitchell and additional production support by Eleanor Pahl. Adam B. Levine is our executive producer and our theme music is “Countdown” by Neon Beach. The music you heard today behind our sponsor is “Tidal Wave” by BRASKO. Image credit: Gary Miller/Getty Images Entertainment, modified by CoinDesk.

HOST

Nathaniel Whittemore

NLW is an independent strategy and communications consultant for leading crypto companies as well as host of The Breakdown – the fastest-growing podcast in crypto. Whittemore has been a VC with Learn Capital, was on the founding team of Change.org, and founded a program design center at his alma mater Northwestern University that helped inspire the largest donation in the school’s history.