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Supporting Women in the Web3 Workplace: Insights and Best Practices With Chelsea Maclin
Overcoming obstacles and creating strategies for success with purpose and profit.
ABOUT
Kamz is joined by Chelsea Cain Maclin, R Labs’s brand and community-marketing master. She is also co-founder of R Planet NFTs. Previously, she was Vice President of Marketing for Bumble where she led brand, marketing, and partnerships teams, and helped scale the business to 100M downloads and a $12B IPO. She’s also an active angel investor, focusing on womxn and BIPOC founders, within sustainable consumer packed goods (CPG), mental health, and safety sectors. In 2019, Chelsea was named as one of Business Insider’s 20 CMOs to Watch.
Chelsea and Kamz discuss:
🤱parental leave in the web3 space and advice for web3 moms and leaders to support moms
⚖️ overcoming scaling hurdles in marketing and designing a successful web3 marketing strategy
📊what brands need to prioritize when marketing organically to web3 consumers
🌎what’s next for the R Planet NFT and why it’s important to get involved in web3 projects
🧘🏽♀️We end with a 2-min dose of mindfulness that you can take when you need to fight off stress or need a quick mental break.
See also:
Wisdom from Women Leading the Blockchain
Follow me on Twitter @KamalaAlcantara to stay up to date on the show and join our weekly Twitter Space!
Subscribe to my new LinkedIn newsletter Rest & Digest: A rest stop at the busy intersection of mindfulness, tech, women empowerment, UX and diversity, equity and inclusion.
This episode was produced and edited by Michele Musso with executive producer Jared Schwartz. Our theme song is ‘All Night Long’ by Lunareh. Other music used is ‘Come Home’ by Outside The Sky.
Join CoinDesk’s Consensus 2023 - the most important conversation in crypto and Web3 - happening April 26 through 28 in Austin, Texas. Consensus is the industry’s only event bringing together all sides of crypto, Web3 and the metaverse. Immerse yourself in all that blockchain technology has to offer creators, builders, founders, brand leaders, entrepreneurs and more!
Use code WEB3WOMEN to get 15% off your pass. Visit consensus.coindesk.com and get your pass today!
HOST
Kamala Alcantara, aka Kamz, is on a mission to empower women across the globe to unlock the unlimited potential and earning power inside themselves through technology and Web3. She’s currently a UX Researcher at Blockdaemon, focused on humanizing blockchain access. She’s an avid women-led non-fungible token (NFT) project investor and was a Discord community moderator of a NFT project. As the host of the “Women Who Web3” weekly podcast on CoinDesk, she elevates the voices of unapologetic women to share their crypto knowledge and insights, advice on creating belonging, equity and inclusion, invaluable how-to’s and tips on investing. Kamz is a happy boy mom and Goldendoodle mommy. She has traveled to over 50 countries in Europe, Africa, Asia and North America. She proudly holds a Master’s degree in Human Development and Psychology from Harvard and a dual bachelor’s degree in Psychology and Communication from Arizona State University.

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