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What We’re Reading: The Books Redefining Marketing and Innovation
This week, we shift direction to a conversation between Avery and Sam about their book recommendations offering listeners insights into the long-form writing that has shaped their careers and thinking in the industry.
Listen or watch all the new CoinDesk podcast episodes wherever you want.
ABOUT
In this episode, hosts Avery and Sam explore the books that have impacted their careers in marketing and innovation. From classic advertising texts to AI literature, they discuss how these works have shaped their thinking and approaches to business.
Links mentioned from the podcast:
Avery’s Picks:
- Smart Brevity: The Power of Saying More with Less
- Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
- Superintelligence: Paths, Dangers, Strategies
- Laws of Growth (How Brands Grow: What Marketers Don't Know)
- The Algebra of Wealth: A Simple Formula for Financial Security
- Bonus: Tribe: On Homecoming and Belonging, Breakfast at Tiffany’s
Sam’s Picks:
- The Tipping Point: How Little Things Can Make a Big Difference
- The Fish That Ate the Whale: The Life and Times of America's Banana King
- Propaganda
- Steve Jobs
- Ogilvy on Advertising
- Bonus: Pattern Recognition, Spook Country, Zero History
Watch this episode on video:
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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
HOSTS
Sam Ewen
Sam Ewen is CoinDesk's SVP, head of CoinDesk Social, Multimedia & CD Studios
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