Taking the NBA to the Next Level With DAO Ownership

Can DAOs help redistribute power?

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ABOUT

The National Basketball Association (NBA) led sports leagues into the non-fungible token (NFT) space with the successful Top Shot collection. But how much further will it explore Web 3 technologies?

Magdalena Kala joins “Opinionated” hosts Ben Schiller and Danny Nelson to discuss her recent opinion piece, “The NBA’s Web 3 Innovation Dilemma.” Kala expands upon her research and analysis of the NBA’s many ventures into the Web 3 space, and what technologies the NBA is likely to explore in the future.

Beyond just fan engagement, crypto technology presents new ways for fans to interact with the teams they love. Decentralized autonomous organizations (DAO) are the next logical step for the NBA, as Kala explains, where fans could own an entire team through a DAO. But would the NBA ever allow such an ownership structure?

Consensus 2022, the industry’s most influential event, is happening June 9-12 in Austin, Texas. If you’re looking to immerse yourself in the fast-moving world of crypto, Web 3 and NFTs, this is the festival experience for you. Use code ONPURPOSE15 to get 15% off your pass at coindesk.com/consensus2022.

This show is produced, announced and edited by Michele Musso with additional production support from Eleanor Pahl. Our theme song is by Elision.

HOSTS

Dan Ilett

Dan Ilett writes on tech, money and energy. He advises business on digital strategy and technology messaging for large deals. He is founder of Erbut - an advisory company - and Greenbang - a smart technology research company.

Danny Nelson

Danny is CoinDesk's managing editor for Data & Tokens. He formerly ran investigations for the Tufts Daily. At CoinDesk, his beats include (but are not limited to): federal policy, regulation, securities law, exchanges, the Solana ecosystem, smart money doing dumb things, dumb money doing smart things and tungsten cubes. He owns BTC, ETH and SOL tokens, as well as the LinksDAO NFT.

Benjamin Schiller

Benjamin Schiller is CoinDesk's managing editor for features and opinion. Previously, he was editor-in-chief at BREAKER Magazine and a staff writer at Fast Company. He holds some ETH, BTC and LINK.

Danny Bradbury

Danny Bradbury has been a professional writer since 1989, and has worked freelance since 1994. He covers technology for publications such as the Guardian.

EPISODES