BTC
$96,449.02
+
3.45%ETH
$1,837.71
+
5.43%USDT
$1.0002
-
0.02%XRP
$2.2346
+
4.74%BNB
$603.92
+
1.88%SOL
$151.82
+
7.76%USDC
$0.9999
-
0.01%DOGE
$0.1784
+
6.34%ADA
$0.7022
+
5.32%TRX
$0.2485
+
2.28%SUI
$3.6985
+
11.42%LINK
$14.89
+
7.18%AVAX
$21.34
+
4.00%XLM
$0.2781
+
3.81%LEO
$8.9741
-
1.06%SHIB
$0.0₄1354
+
5.50%HBAR
$0.1889
+
6.99%TON
$3.1901
+
2.01%BCH
$369.93
+
3.92%HYPE
$20.82
+
17.18%Sign Up
- Back to menuPrices
- Back to menuResearch
- Back to menuConsensus
- Back to menu
- Back to menu
- Back to menu
- Back to menuWebinars & Events
Web3 Has Purpose Built In, With Global VP of Adidas /// Studio Erika Wykes-Sneyd
Erika Wykes-Sneyd joins “Gen C” this week and discusses how her passion for Web3 resulted in her creating the Adidas /// Studio dedicated fully to Web3 initiatives.
Listen or watch all the new CoinDesk podcast episodes wherever you want.
ABOUT
As a seasoned marketer, Erika’s career prior to Adidas includes PlayStation, Google, Uber and PayPal, where she was at the forefront of launching brands and initiatives that have had a large impact in culture. Her current role at Adidas was one she championed to create by showcasing the value of Adidas having a Web3 strategy. Since she joined, Adidas has executed successful launches such as "Into the Metaverse" and collaborations with Bored Ape Yacht Club, Prada, GMoney and others.
Links mentioned from the podcast:
Follow us on Twitter:
From our sponsor:
Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus
"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
HOSTS
Sam Ewen
Sam Ewen is CoinDesk's SVP, head of CoinDesk Social, Multimedia & CD Studios
EPISODES
Avery’s Final Episode, The New Gen C
In this farewell episode, Avery and Sam reflect on her journey as co-host and share insights on the evolving digital ...
Mar 10, 2025
How to Build a Crypto Business with Christina Smedley of Lightspark
Christina Smedley of Lightspark, live from Consensus HK, discusses how their technology enables cross-border payments...
Mar 5, 2025
Building Lasting Crypto Brands with Mayur Gupta
This episode touches on crypto marketing with Kraken's CMO Mayur Gupta who shares how brand values and customer trust...
Feb 11, 2025
The Rebirth of Enron with Connor Gaydos
In this episode, we sit down with CEO, Connor Gaydos who spent $275 to acquire the abandoned Enron brand.
Feb 4, 2025
COINDESK SERIES
0 EPISODE
The Mining Pod
Feb 10, 2025
1158 EPISODES
CoinDesk Podcast Network
The top stories and best shows in the blockchain world, delivered daily from the team at CoinDesk.
Dec 20, 2023
1318 EPISODES
Markets Daily Crypto Roundup
Tune in as CoinDesk runs down daily action in bitcoin markets and some of the most important recent industry development.
Dec 19, 2023
0 EPISODE
Unchained
Unchained, your no hype resource for all things crypto by former Forbes senior editor Laura Shin, author of The Cryptopians.
Dec 18, 2023