Angelic Vendette, Alo Yoga chief marketing officer and global head of narketing, joins the "Generation C" podcast to share insights on how Alo Yoga built one of the most successful experiences on Roblox and is expanding in digital collectibles. Vendette discusses the intentionality of the brand, whether it's in the metaverse or at New York Fashion Week with the announcement of its Aspen collection, the brand’s first premium line that includes both physical and digital rewards.
Links mentioned from the podcast:
- GQ Magazine to Launch Its First NFT Collection Linked to Real-World Rewards
- Titanic artifacts to be tokenized as NFTs in new partnership
- DraftKings Tees Up PGA Tour NFT Fantasy Golf Game
- Alo Yoga rolls out digital twins to accompany its premium ski collection
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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
