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Innovation at the Core of Marketing with Alyson Griffin, Head of Marketing at State Farm
Alyson Griffin of State Farm discusses bringing an innovative mindset to an unlikely industry and how they’re looking to reach and connect with Gen Z audiences.
Listen or watch all the new CoinDesk podcast episodes wherever you want.
ABOUT
Alyson Griffin joins us on the podcast to discuss her experience transitioning from tech marketing roles at Intel and HP to leading marketing for State Farm. In her time at State Farm, Alyson has introduced the brand to Web3 initiatives like bringing Jake to the Metaverse and the State Farm jingle, “Like a good neighbor, State Farm is there”. In this episode, we touch on the importance of innovation being at the core of their marketing strategy, the power of earned media, and the benefits of taking risks as a brand.
Links mentioned from the podcast:
Crossmint and Mastercard doing more together for retailers and customers
TikTok introduces a way to label AI-generated content
Follow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3
"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
HOSTS
Sam Ewen
Sam Ewen is CoinDesk's SVP, head of CoinDesk Social, Multimedia & CD Studios
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