- Back to menuPrices
- Back to menuResearch
- Back to menu
- Back to menu
- Back to menu
- Back to menu
- Back to menuWebinars & Events
Wen Web3 IRL?
This week, we’re on the road in Miami to discuss trends we’re seeing at Miami Art Week and dropping some alpha on how brands can effectively reach the crypto and Web3 audience with IRL events and activations.
ABOUT
At Miami Art Week, we saw people being brought together to celebrate art and culture with even more traditional brands leaning into Web3. Avery and Sam break down their on-the-ground observations, from Oscar Mayer to Prada, on creative activations and how it’s more clear than ever that brands both in Web2 and Web3 are vying for the same audience, especially at large cultural events.
Links mentioned from the podcast:
- Time President Keith Grossman Joins Crypto Payments Startup MoonPay
- The Contagion Fever Breaks: NFTs Dominate Art Basel
Follow us on Twitter:
From our sponsor:
Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26–28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus
"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
HOSTS
Sam Ewen is CoinDesk's SVP, head of CoinDesk Social, Multimedia & CD Studios

EPISODES
Revolut Is The Bridge Between Web2 and Web3
Maz ElJundi discusses how the app is creating a bridge between traditional banking and Web3, driving adoption through...
May 14, 2025
Gen Alpha Will Change The World, We Just Don't Know How Yet
Razorfish President, Dani Mariano, explores how brands can build connections through technologies and why Gen Alpha i...
May 6, 2025
Building the Creator-Owned Future with Lamina1 and ‘Owen Nowhere’
Rebecca Barkin discusses Lamina1's mission to create a decentralized platform that empowers creators with more contro...
Apr 28, 2025
Simplifying Crypto for Everyday Investors: The Milk Road Story
Returning for another season of ‘Gen C’, Sam sits down with Kyle and Jay to learn how they transformed Milk Road into...
Apr 21, 2025

The Mining Pod
Feb 10, 2025

CoinDesk Podcast Network
The top stories and best shows in the blockchain world, delivered daily from the team at CoinDesk.
Dec 20, 2023

Markets Daily Crypto Roundup
Tune in as CoinDesk runs down daily action in bitcoin markets and some of the most important recent industry development.
Dec 19, 2023

Unchained
Unchained, your no hype resource for all things crypto by former Forbes senior editor Laura Shin, author of The Cryptopians.
Dec 18, 2023