Have Fun Staying Rich: Goldman to Offer Bitcoin to Wealthy Clients, Completely Reversing Course

Less than a year after it proclaimed cryptocurrencies are “not an asset class,” Goldman is launching a set of bitcoin and crypto products.

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Less than a year after it proclaimed cryptocurrencies are “not an asset class,” Goldman is launching a set of bitcoin and crypto products.

This episode is sponsored by Nexo.io and Casper.

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As the old saying goes: “First they ignore you, then they mock you, then they fight you, then you win.”

Ten months ago, Goldman Sachs declared that “cryptocurrencies including bitcoin are not an asset class.” Today, CNBC broke the news Goldman is planning to release a full suite of bitcoin and crypto investment products.

On this episode, NLW breaks down the larger macro context that got us from then to now and explains why, if you’re a wealthy client of Goldman, you might have some big questions to ask.

Image credit: Scott Eells/Bloomberg/Getty Images

HOST

Nathaniel Whittemore

NLW is an independent strategy and communications consultant for leading crypto companies as well as host of The Breakdown – the fastest-growing podcast in crypto. Whittemore has been a VC with Learn Capital, was on the founding team of Change.org, and founded a program design center at his alma mater Northwestern University that helped inspire the largest donation in the school’s history.