WhiteRock Launches Direct Tokenization Platform for NYSE, LSE, and Nasdaq-Listed Securities

London, United Kingdom — WhiteRock, an on-chain brokerage for tokenized equities and bonds, has launched a direct tokenization platform for NYSE, Nasdaq, and LSE-listed securities with native exchange liquidity. This will bridge the gap between traditional finance and decentralized finance (DeFi), unlocking new and exciting possibilities. Described as the “foundation of the next financial revolution” by Larry Fink, tokenization will revolutionize the financial markets and WhiteRock is at the forefront.

WhiteRock recognizes the potential of DeFi and stablecoins and aims to eliminate existing barriers like security concerns, lack of regulations, and the absence of cutting-edge platforms. The on-chain brokerage will allow anyone to tokenize anything of value—real estate, intellectual property, car number plates, commodities, etc. WhiteRock is creating a world where assets can be seamlessly tokenized, leveraged, and traded in compliance with security and regulatory demands.

Speaking about this platform and the unending possibilities, co-founder of WhiteRock, Maxime Pizzolitto reiterated the company's resolve to build the premier on-chain brokerage that aligns with future market trends.

“Every stock and bond, uniquely identified on a single ledger. WhiteRock is building the first on-chain brokerage to align with this future,” the CEO says.

NYSE, Nasdaq, and LSE Securities Tradable On-chain

According to the team, 500+ stocks from NYSE, LSE, and Nasdaq are directly tradable on the tokenization platform with a weekly trading volume of $100 million. WhiteRock’s activities comply with financial regulatory agencies, and by leveraging blockchain technology, it guarantees immutability, transparency, and trust in transactions. No hidden fees, and zero third parties—just convenient and permissionless trading.

WhiteRock introduces a seamless tokenization process based on the motto “If it has value, it can be tokenized.” The procedure is simple; institutions hand over custody of their assets to WhiteRock, the assets are then tokenized on-chain creating a digital representation, and finally, can be traded, lent, or used as collateral in DeFi ecosystems.

WhiteRock is unlocking unlimited access to tokenized equities, bonds, and financial instruments—an over $400 trillion market. The future of finance is tokenized, and at the vanguard is WhiteRock simplifying the process and pioneering the segue of traditional financial instruments into the crypto market.

WhiteRock Project Roadmap

The WhiteRock team led by Maxime Pizzolitto as co-founder and Maxence Ginefri, Nabil Bouanani, and Denil Bekrar as advisors, has outlined an ambitious yet achievable roadmap split into five phases.

• Phase 1 features the launch of a fully operational trading infrastructure with equities and bonds, paired with strategic institutional collaborations. This is currently live.
• Phase 2 will kick-start the launch of a lending platform where users can leverage WhiteRock’s stocks and bonds for borrowing. It will enable other real-world asset (RWA) protocols to access liquidity using their tokens as collateral.
• Phase 3 will see the development and subsequent launch of USDX (United States Dollar Savings account)—WhiteRock’s native yield-generating stablecoin with capabilities beyond DeFi platforms. It possesses interoperability functionality, DEX integrations, and optimized built-in yield strategies.
• Phase 4: a hyper-speed order book DEX built on WhiteRock's regulatory-compliant blockchain will be launched. It will enable permissionless market creation for financial assets.
• Phase 5: a universal tokenization platform merging real estate, commodities, and IP rights on-chain will be launched. If it holds value, it will be tokenized and traded on WhiteRock.

WhiteRock is actively working to onboard more traditional institutions, seek strategic partnerships, and be on the lookout for market expansion opportunities to secure global dominance.

About WhiteRock

WhiteRock is an on-chain brokerage for tokenized equities and bonds. It is committed to securing the future of finance by launching a platform where NYSE, Nasdaq, and LSE-listed securities can be tokenized seamlessly. By leveraging blockchain technology, it aims to promote immutability and introduce unprecedented levels of transparency, scalability, and efficiency.

Media Contact

Company Name: WhiteRock

Contact Person: Noam Levy, BD

Company Website: https://whiterock.fi

Company Email: noam@whiterock.fi

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