BTC
$95,092.74
+
0.34%ETH
$1,812.00
+
0.49%USDT
$1.0003
-
0.01%XRP
$2.2084
-
1.66%BNB
$601.34
-
0.39%SOL
$148.90
+
1.28%USDC
$1.0001
+
0.00%DOGE
$0.1750
+
0.03%ADA
$0.6907
-
1.00%TRX
$0.2467
+
1.29%SUI
$3.5099
-
1.52%LINK
$14.64
+
0.58%AVAX
$21.12
-
2.30%LEO
$9.1482
+
1.26%XLM
$0.2712
-
2.58%TON
$3.1688
-
1.67%SHIB
$0.0₄1330
-
0.60%HBAR
$0.1833
-
1.43%BCH
$367.18
+
0.81%HYPE
$19.91
+
8.22%Sign Up
- Back to menuPrices
- Back to menuResearch
- Back to menuConsensus
- Back to menu
- Back to menu
- Back to menu
- Back to menuWebinars & Events
Driving Into the Metaverse With Pia Schörner of BMW
BMW’s Head of Digital Experiential Content, Gaming and the BMW Metaverse shares insights on creating authentic brand experiences in virtual worlds and building relationships with the next generation of drivers.
Listen or watch all the new CoinDesk podcast episodes wherever you want.
ABOUT
In this episode of “Gen C,” Avery and Sam chat with BMW’s Head of Digital Experiential Content, Gaming and the BMW Metaverse Pia Schörner about the automaker's forward-thinking approach to engaging younger audiences through gaming, the metaverse and emerging technologies like VR and AI. With 17 years driving innovation at BMW, Schörner provides an inside look at everything from the company's presence on Fortnite to its perspectives on digital ownership and the future of driving.
Links mentioned from the podcast:
- Just Us: Kith Announces Loyalty Program With Exclusive Sneaker Collaborations
- Fake Joe Biden robocall tells New Hampshire Democrats not to vote Tuesday
- ‘Palworld’ video game ignites furor as it becomes an overnight sensation
- BMW Group on Twitter
Follow us on Twitter:
"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong, with additional production assistance from Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
HOSTS
Sam Ewen
Sam Ewen is CoinDesk's SVP, head of CoinDesk Social, Multimedia & CD Studios
EPISODES
Avery’s Final Episode, The New Gen C
In this farewell episode, Avery and Sam reflect on her journey as co-host and share insights on the evolving digital ...
Mar 10, 2025
How to Build a Crypto Business with Christina Smedley of Lightspark
Christina Smedley of Lightspark, live from Consensus HK, discusses how their technology enables cross-border payments...
Mar 5, 2025
Building Lasting Crypto Brands with Mayur Gupta
This episode touches on crypto marketing with Kraken's CMO Mayur Gupta who shares how brand values and customer trust...
Feb 11, 2025
The Rebirth of Enron with Connor Gaydos
In this episode, we sit down with CEO, Connor Gaydos who spent $275 to acquire the abandoned Enron brand.
Feb 4, 2025
COINDESK SERIES
0 EPISODE
The Mining Pod
Feb 10, 2025
1158 EPISODES
CoinDesk Podcast Network
The top stories and best shows in the blockchain world, delivered daily from the team at CoinDesk.
Dec 20, 2023
1318 EPISODES
Markets Daily Crypto Roundup
Tune in as CoinDesk runs down daily action in bitcoin markets and some of the most important recent industry development.
Dec 19, 2023
0 EPISODE
Unchained
Unchained, your no hype resource for all things crypto by former Forbes senior editor Laura Shin, author of The Cryptopians.
Dec 18, 2023