Simplicity: The Key to CoinEx's User-Centric Experience

When the crypto industry began its rapid rise in 2017, CoinEx founder Haipo Yang found himself with a choice. Although he had designed CoinEx with the value of simplicity in mind, the rapid expansion of the industry has suddenly made it possible to create a product with a level of complexity previously unimagined. Suddenly, there were tens of thousands of financial assets to purchase, as well as complicated products that would transcend the knowledge-base of the average investor. But there were also many people who had not yet discovered the value of the blockchain space in general – people he thought he could reach with the right sort of financial product.

So this was his choice: He could build something for the expert, the crypto junkie who was already deeply immersed. Or, he could stick with his original values and build something for everyone. He could design for simplicity.

As fate would have it, Yang stuck with his original values and has not wavered since. Across the blockchain industry, CoinEx is known as the financial product developed with simplicity in mind, a value that runs through everything from product to design. In fact, this is part of why CoinEx exists.

Established in 2017, CoinEx is a global cryptocurrency exchange that provides a wide range of financial services, including spot and margin trading, futures, swaps, automated market maker (AMM) and financial management services for over 5 million users across more than 200 countries and regions.

CoinEx applies the principle of simplicity to everything it does, starting on the most basic level: meeting its users' need for asset exchange and value discovery, while connecting people more easily to the world of cryptocurrencies. That cryptocurrency transactions should not be complex is a core belief of its founder.

CoinEx embodies this philosophy by acting as a broker for users. As Yang has said, CoinEx handles “the complexities ourselves while allowing users to easily purchase coins.” CoinEx’s listing team invests significant time screening the coins available on the platform, while taking on the responsibility of risk filtering and helping users avoid high-risk assets.

The CoinEx trading platform also includes a “novice zone” for beginners. This design uses a three-step guide that bridges the gap from setting up an account to making transactions. Likewise, its transaction page only presents sections that are absolutely necessary – all non-essential sections are removed. This ensures that users can focus on actual transactions without being disturbed by unnecessary information.

According to CoinEx user Michael Williams, this value is part of the reason he continues to rely on the product. “I was looking for something that had an API that was pretty easy to use with good documentation,” he said. And that’s exactly what he found in CoinEx.

“Overall, the functionality is really streamlined,” he said. “When I first got on board, it was a pretty new platform, but they have been actively taking feedback and making improvements. Whenever something wasn't working, I would reach out on Telegram and tag the relevant people. Usually, within 15 minutes, the problem would be resolved.”

By combining this commitment to customer centricity with deep simplicity, the result is a trading system that uses highly complex algorithms behind the scenes, while, to the average user, they appear as “simple transactions.” CoinEx’s self-developed exchange algorithm easily supports the second-level exchange of any coin while providing real-time quotations. By reducing the number of steps that a user must take to execute a trade, it saves them time, effort and cost.

Ultimately, this type of user experience is part of a social change in which average people are given access to world-class tools of wealth creation. CoinEx’s commitment to simplicity is also a commitment to the freedom of everyday people across the globe.

It does this by dismantling the barriers to financial tools by offering easy-to-use products and services that make crypto trading accessible for everyone. In doing so, it's helping to create a healthy ecosystem that, Yang believes firmly, can change the world.