The Creator Is the Product, With Shopify’s Head of Brand Jess Williams

Jess Williams, head of brand at Shopify, joins “Gen C” to share how they're leveraging creators and gaming for commerce.

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ABOUT

We’re joined by Jess Williams, head of brand at Shopify, to discuss the brand's work with creators and influencers as the next generation of entrepreneurs, their investment in women's sports sponsorships and their use of platforms like TikTok and gaming for commerce opportunities. Williams also provides insights on marketing trends like leveraging creators for ads and driving commerce through immersive experiences.

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Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

Consensus is where experts convene to talk about the ideas shaping our digital future. Join developers, investors, founders, brands, policymakers and more in Austin, Texas from May 29-31. The tenth annual Consensus is curated by CoinDesk to feature the industry’s most sought-after speakers, unparalleled networking opportunities and unforgettable experiences. Take 15% off registration with the code GENC15. Register now at consensus.coindesk.com.

"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong, with additional production assistance from Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

HOSTS

Sam Ewen

Sam Ewen is CoinDesk's SVP, head of CoinDesk Social, Multimedia & CD Studios