Lynda Koster

Lynda is the co-founder and managing partner at Growthential, a New York City-based firm dedicated to equipping business and marketing leaders with innovative strategies and actionable plans that drive growth. She has played a pivotal role in shaping business landscapes, notably as the head of marketing operations and technology for North America at PayPal. Her expertise extends to positions at globally recognized agencies such as J. Walter Thompson Global, FCB and others, demonstrating her ability to develop integrated brand experiences and business strategies that resonate across diverse industries. Partnering with clients like United Healthcare, Disney, Prudential, Verizon, and Bank of America, Lynda has proven her capability to drive measurable business results. Her acumen has made her a trusted advisor and a key figure in guiding today's senior executives toward a balance of immediate results and long-term growth. Lynda's insights extend to speaking engagements on grounded, strategy-led generative AI initiatives and advising select emerging health and wellness startups, highlighting her commitment to innovative and sustainable business growth.