Tim Haldorsson

Tim Haldorsson is the CEO of crypto growth agency Lunar Strategy. He’s contributed to a number of respected crypto publications and is always into talking all things crypto and growth.

Tim Haldorsson

Latest from Tim Haldorsson


Opinion

Are Airdrops Effective Marketing?

Everyone likes getting something for nothing, but distributing tokens is only worthwhile if it also attracts longterm builders and users rather than just momentary buzz.

FTX bankruptcy estate consolidates ARB airdrop (Christine Roy/Unplash)

Opinion

How Sam Bankman-Fried Mastered the Art of Crypto Marketing

The “most generous billionaire” weaponized altruism to built an almost mythical brand, Web3 marketing expert Tim Haldorsson writes.

Sam Bankman-Fried (MIT Bitcoin Club, Mercatus Center, Cointelegraph/Wikimedia Commons, modified by CoinDesk)

Opinion

A Better Way to Distribute Crypto Ecosystem Grants

Token project treasuries, foundations and grant programs are a necessary lifeline during the bear market. But this funding could be more fairly disbursed, Lunar Strategy's Tim Haldorsson writes.

Treasure chest (Ashin K Suresh/Unsplash, modified by CoinDesk)

Opinion

Bitcoin ETF Applications Are Bitcoin's Best Marketing Strategy

With the recent Grayscale win over SEC stonewalling, it seems like spot market BTC exchange-traded funds may be soon approved. Here's why that matters.

Bitcoin ETFs are a flashbulb moment for Wall Street on the importance of global money. (Jack Carter/Unsplash, modified by CoinDesk)

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