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Time Magazine Lists 'Comfort With Bitcoin' as Qualification for New CFO

The LinkedIn job posting shows awareness of cryptocurrencies is penetrating the C-suite in a way that would have been unthinkable a year ago.

Time Inc. office building, New York
Time Inc. office building, New York

A job listing for a chief financial officer at Time Magazine lists "comfort with [b]itcoin and other cryptocurrencies" as a qualification alongside all the other more traditional requirements one might expect for such a position.

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  • The LinkedIn job ad, posted Monday, shows that awareness of cryptocurrencies is penetrating the C-suite in a way that would have been unthinkable a year ago.
  • That growth in awareness has been driven in part by companies like MicroStrategy and Tesla that have added bitcoin to their corporate treasuries.
  • Looking for a crypto-savvy CFO is in character with Time's recent moves to expand its digital footprint and reshape one of the most storied brands in media into one that is relevant in today's world.
  • Jumping on the the non-fungible token (NFT) craze, Time released three NFTs for auction on Monday that are inspired by one of the magazine's most iconic covers, "Is God Dead?".

Read more: Saylor, MicroStrategy Offer Playbook for Corporate Bitcoin Adoption at Annual Summit

Kevin Reynolds

Kevin Reynolds was the editor-in-chief at CoinDesk. Prior to joining the company in mid-2020, Reynolds spent 23 years at Bloomberg, where he won two CEO awards for moving the needle for the entire company and established himself as one of the world's leading experts in real-time financial news. In addition to having done almost every job in the newsroom, Reynolds built, scaled and ran products for every asset class, including First Word, a 250-person global news/analysis service for professional clients, as well as Bloomberg's Speed Desk and the training program that all Bloomberg News hires worldwide are required to take. He also turned around several other operations, including the company's flash headlines desk and was instrumental in the turnaround of Bloomberg's BGOV unit. He shares a patent for a content management system he helped design, is a Certified Scrum Master, and a veteran of the U.S. Marine Corps. He owns bitcoin, ether, polygon and solana.

Kevin Reynolds