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NASCAR Driver to Be Paid Entirely in Crypto in Voyager Sponsorship Deal
Voyager Digital is sponsoring Landon Cassill in a 19-race deal. He’ll be paid in a portfolio led by litecoin.
NASCAR driver Landon Cassill will be paid entirely in cryptocurrency in a new sponsorship deal with Voyager Digital, a publicly traded brokerage.
STORY CONTINUES BELOW
- The 19-race deal will be “paid fully in a portfolio of cryptocurrency led by litecoin (LTC) and the voyager token (VGX),” Voyager said Thursday. A Voyager spokesperson told CoinDesk bitcoin (BTC) is also included.
- Cassill’s Voyager-branded race car will make its debut this weekend at the Nashville Superspeedway.
- The driver is the latest pro athlete taking sponsorship deals in crypto.
- This year’s top pick in the National Football League draft, Trevor Lawrence, was paid fully in crypto after inking a deal with Sam Bankman-Fried’s Blockfolio investing app.
- It’s not Voyager’s first foray into the world of sports. Earlier this year, in a Major League Baseball first, the company leased an Oakland A’s luxury suite for 1 BTC.
Read more: Jack Dorsey’s Cash App Sponsors NASCAR Driver Bubba Wallace
Tanzeel Akhtar
Tanzeel Akhtar has contributed to The Wall Street Journal, BBC, Bloomberg, CNBC, Forbes Africa, Financial Times, The Street, Citywire, Investing.com, Euromoney, Yahoo! Finance, Benzinga, Kitco News, African Business Magazine, Hedge Week, Campden Family Office, Modern Investor, Spear's Wealth Management Magazine, Global Investor, ETF.com, ETF Stream, CIO UK, Funds Global Asia, Portfolio Institutional, Interactive Investor, Bitcoin Magazine, CryptoNews.com, Bitcoin.com, The Local, The Next Web, Mining Journal, Money Marketing, Marketing Week and more. Tanzeel trained as a foreign correspondent at the University of Helsinki, Finland and newspaper journalist at the University of Central Lancashire, UK. She holds a BA (Honours) in English Literature from the Manchester Metropolitan University, UK and completed a semester abroad as an ERASMUS student at the National and Kapodistrian University of Athens, Greece. She is NCTJ Qualified - Media Law, Public Administration and passed the Shorthand 100WPM with distinction. She does not currently hold value in any digital currencies or projects.
