Share this article

Watford FC Signs Sponsorship Deal With Crypto Betting Platform Stake.com

The partnership extends Watford's association with crypto-related firms, following its prior sponsorship by Sportsbet.io.

Updated May 9, 2023, 3:21 a.m. Published Jul 22, 2021, 9:40 a.m.

Premier League soccer team Watford FC has signed a multiyear sponsorship deal with crypto sports betting platform and casino Stake.com.

STORY CONTINUES BELOW

Don't miss another story.Subscribe to the Crypto for Advisors Newsletter today. See all newsletters

By signing up, you will receive emails about CoinDesk products and you agree to our terms of use and privacy policy.

The company will become the team's principal shirt sponsor from the start of the 2021/22 season, which kicks off Aug. 14, according to an announcement Thursday.
Terms of the deal were not disclosed, and Watford FC didn't respond to CoinDesk's request for more information by press time.
Stake.com plans to commemorate the partnership with a 10 million DOGE ($1.9 million) giveaway on its international platform.
The platform is also the official betting partner for mixed martial arts competition the Ultimate Fighting Championship in its Latin American and Asian markets.
Stake.com is not available now to U.K. users, but it plans to change that in the near future with a partnership with gambling technology provider Aspire Global
The partnership continues Watford's association with crypto-related firms, following its prior sponsorship deal Sportsbet.io.
The team also brandished the bitcoin logo on its shirt sleeves as part of Sportsbet.io's sponsorship.

Soccer Sports U.K Sports Betting Sponsorship Premier League

Jamie Crawley

Jamie has been part of CoinDesk's news team since February 2021, focusing on breaking news, Bitcoin tech and protocols and crypto VC. He holds BTC, ETH and DOGE.