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Luxury Fashion Group OTB to Join Louis Vuitton Parent LVMH in Aura Blockchain Consortium

OTB is also joining luxury brands Prada and Richemont-owned Cartier to tackle counterfeit goods through a blockchain-based seal of authenticity.

By Tanzeel Akhtar

Updated May 11, 2023, 4:07 p.m. Published Oct 15, 2021, 8:00 a.m.

Designers Viktor Horsting and Rolf Snoeren pose backstage before the Viktor & Rolf Haute Couture Spring/Summer 2020 in Paris, France. (Vittorio Zunino Celotto/Getty Images)