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SEC
Coinbase and NBA Sign Partnership Deal
Another tie-up for the crypto-forward sports league.
By Zack Seward
Updated May 11, 2023, 7:01 p.m. Published Oct 20, 2021, 9:55 p.m.
Coinbase and the National Basketball Association (NBA) are teaming up on a multiyear partnership, the publicly traded crypto exchange said Tuesday.
The deal extends to the Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball.
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“As part of the partnership, we will create interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world,” Coinbase Chief Marketing Officer Kate Rouch said in a statement.
It’s another step into the crypto universe for the North American basketball league. A partnership deal with Dapper Labs on NBA Top Shot kicked off non-fungible token (NFT) mania earlier this year.
The NBA’s tie-up with Coinbase is reminiscent of Major League Baseball (MLB) inking a deal with crypto exchange FTX that went live in July.
A Coinbase spokesman said the exchange isn’t commenting beyond what’s in the release.
The news comes just a week after Coinbase announced the release of its own NFT marketplace, which currently has more than two million users on its waitlist.
Zack Seward
Zack Seward is CoinDesk’s contributing editor-at-large. Up until July 2022, he served as CoinDesk’s deputy editor-in-chief. Prior to joining CoinDesk in November 2018, he was the editor-in-chief of Technical.ly, a news site focused on local tech communities on the U.S. East Coast. Before that, Seward worked as a reporter covering business and technology for a pair of NPR member stations, WHYY in Philadelphia and WXXI in Rochester, New York. Seward originally hails from San Francisco and went to college at the University of Chicago. He worked at the PBS NewsHour in Washington, D.C., before attending Columbia’s Graduate School of Journalism.
