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WWE, Blockchain Creative Labs Ink Deal to Launch NFT Marketplace

The wrestling company will work with Blockchain Creative Labs to create NFTs capturing memorable moments from events such as WrestleMania and SummerSlam.

Aggiornato 11 mag 2023, 5:51 p.m. Pubblicato 27 ott 2021, 4:31 p.m. Tradotto da IA

Jimmy Wang Yang arm flips his opponent during a WWE Smackdown event at Rose Garden arena in Portland.(bottom) takes kick after kick from his opponent during a WWE Smackdown event at Rose Garden arena in Portland. (Photo by Chris Ryan/Corbis via Getty Images)

World Wrestling Entertainment (NYSE:WWE) has signed an agreement with Blockchain Creative Labs, to launch a non-fungible token (NFT) marketplace for licensed digital WWE tokens and collectibles, the company announced Wednesday.

Blockchain Creative Labs is a new NFT business and creative studio owned by FOX Entertainment and Bento Box Entertainment.
Blockchain Creative will work closely with WWE to create NFTs capturing memorable moments in wrestling, including WWE Superstars and events such as WrestleMania and SummerSlam.
In order to take part in the WWE NFT marketplace, fans will need access to the WWE digital wallet through Eluvio which will then allow them to purchase collectibles using traditional currency or cryptocurrency.
In a recent note, Citi said WWE, video game publisher Activision, FormulaOne Group, Discovery Inc, ViacomCBS are expected to benefit from NFTs.
“This new partnership allows us to deepen our relationship with FOX, as we continue to explore new and creative ways to engage our passionate fanbase,” said Scott Zanghellini, WWE Senior Vice President, Revenue Strategy and Development.

NFTs

Tanzeel Akhtar

Tanzeel Akhtar has contributed to The Wall Street Journal, BBC, Bloomberg, CNBC, Forbes Africa, Financial Times, The Street, Citywire, Investing.com, Euromoney, Yahoo! Finance, Benzinga, Kitco News, African Business Magazine, Hedge Week, Campden Family Office, Modern Investor, Spear's Wealth Management Magazine, Global Investor, ETF.com, ETF Stream, CIO UK, Funds Global Asia, Portfolio Institutional, Interactive Investor, Bitcoin Magazine, CryptoNews.com, Bitcoin.com, The Local, The Next Web, Mining Journal, Money Marketing, Marketing Week and more. Tanzeel trained as a foreign correspondent at the University of Helsinki, Finland and newspaper journalist at the University of Central Lancashire, UK. She holds a BA (Honours) in English Literature from the Manchester Metropolitan University, UK and completed a semester abroad as an ERASMUS student at the National and Kapodistrian University of Athens, Greece. She is NCTJ Qualified - Media Law, Public Administration and passed the Shorthand 100WPM with distinction. She does not currently hold value in any digital currencies or projects.