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1.69%Walmart Preparing a Metaverse Push, Trademark Filings Show
The retail giant may also be planning to create its own cryptocurrency and NFTs.
Apparently dominating retail competition in the real world isn't enough for Walmart, which filed seven trademarks at the end of December that signal its plan to make and sell virtual goods in the metaverse as well.
- According to one of those filings, the big-box retailer also is exploring whether to offer users a cryptocurrency along with non-fungible tokens (NFT).
STORY CONTINUES BELOW
Kevin Reynolds
Kevin Reynolds was the editor-in-chief at CoinDesk. Prior to joining the company in mid-2020, Reynolds spent 23 years at Bloomberg, where he won two CEO awards for moving the needle for the entire company and established himself as one of the world's leading experts in real-time financial news. In addition to having done almost every job in the newsroom, Reynolds built, scaled and ran products for every asset class, including First Word, a 250-person global news/analysis service for professional clients, as well as Bloomberg's Speed Desk and the training program that all Bloomberg News hires worldwide are required to take. He also turned around several other operations, including the company's flash headlines desk and was instrumental in the turnaround of Bloomberg's BGOV unit. He shares a patent for a content management system he helped design, is a Certified Scrum Master, and a veteran of the U.S. Marine Corps. He owns bitcoin, ether, polygon and solana.
