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YouTube Considering Offering NFTs to Allow Creators to ‘Capitalize’ on Work
YouTube CEO Susan Wojcicki said she wants content creators to be able to benefit from new technologies.
YouTube is considering offering non-fungible tokens (NFTs) as a way “to help creators capitalize on emerging technologies including things like NFTs," CEO Susan Wojcicki wrote in an open letter about the video streaming platform's 2022 priorities.
- Wojcicki said her team is looking ahead to the future and has been following everything happening in Web 3 “as a source of inspiration to continue innovating on YouTube.”
- “The past year in the world of crypto, non-fungible tokens (NFTs), and even decentralized autonomous organizations (DAOs) has highlighted a previously unimaginable opportunity to grow the connection between creators and their fans,” Wojcicki wrote.
- On Thursday, social media platform Twitter released an official verification mechanism for NFT profile pictures. This involves users linking their Ethereum wallet to Twitter and using an NFT as a profile picture.
- CoinDesk contacted Google, which owns YouTube, for further comment but did not hear back at press time.
STORY CONTINUES BELOW
Tanzeel Akhtar
Tanzeel Akhtar has contributed to The Wall Street Journal, BBC, Bloomberg, CNBC, Forbes Africa, Financial Times, The Street, Citywire, Investing.com, Euromoney, Yahoo! Finance, Benzinga, Kitco News, African Business Magazine, Hedge Week, Campden Family Office, Modern Investor, Spear's Wealth Management Magazine, Global Investor, ETF.com, ETF Stream, CIO UK, Funds Global Asia, Portfolio Institutional, Interactive Investor, Bitcoin Magazine, CryptoNews.com, Bitcoin.com, The Local, The Next Web, Mining Journal, Money Marketing, Marketing Week and more. Tanzeel trained as a foreign correspondent at the University of Helsinki, Finland and newspaper journalist at the University of Central Lancashire, UK. She holds a BA (Honours) in English Literature from the Manchester Metropolitan University, UK and completed a semester abroad as an ERASMUS student at the National and Kapodistrian University of Athens, Greece. She is NCTJ Qualified - Media Law, Public Administration and passed the Shorthand 100WPM with distinction. She does not currently hold value in any digital currencies or projects.
