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Huobi Plans Return to US Months After Shuttering China Business

The company will focus on asset management instead of an exchange business.

The New York Stock Exchange. (Ahmer Kalam/Unsplash)
The New York Stock Exchange. (Ahmer Kalam/Unsplash)

Chinese crypto exchange Huobi plans to reenter the U.S. market, months after it shut down its business in China to comply with a regulatory crackdown.

  • "I expect asset management to be a bigger business than exchange, which echoes the traditional finance market as well,” co-founder Du Jun said in a translated interview published Tuesday by CNBC. Having an exchange is not a "necessary element" to enter the U.S., he said.
  • Huobi lost about a third of its revenue from September to December 2021, when it expelled China-based accounts to comply with a Sept. 24 ban on crypto-related transactions in the country, Du said in a November interview with the Financial Times.
  • Earlier in the year, after an initial crackdown from Chinese authorities in May, Huobi had scrambled to move its China staff overseas.
  • Huobi Group, of which the Huobi Global exchange is part, entered the U.S. in 2018 and exited in December 2019 citing regulatory concerns. "We didn’t have a strong commitment to the market at that time, and we didn’t have a good management team in the U.S.," Du said, according to CNBC.
  • In 2020, Huobi Tech acquired a trust license in Nevada through a wholly owned local subsidiary. Huobi Tech is a Hong Kong-listed entity that is separate from Huobi Group. The two share a common founder, Leon Li.
  • Huobi Group officially announced it set up an Asia-Pacific region headquarters in Singapore in November. The company is also looking for a base in Europe.
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Read more: Huobi Group Picks Singapore as Regional Headquarters

Eliza Gkritsi

Eliza Gkritsi is a CoinDesk contributor focused on the intersection of crypto and AI, having previously covered mining for two years. She previously worked at TechNode in Shanghai and has graduated from the London School of Economics, Fudan University, and the University of York. She owns 25 WLD. She tweets as @egreechee.

Eliza Gkritsi