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FTX Hires Beauty Entrepreneur Lauren Remington Platt to Target Luxury Partnerships
The crypto exchange said it hopes Platt’s appointment will help it capitalize on the over $300 billion luxury goods market.
Cryptocurrency exchange FTX has tapped fashion and beauty entrepreneur Lauren Remington Platt as its head of global luxury partnerships as the firm continues to double down on branding and sponsorship opportunities.
- The exchange said Platt will build partnerships targeting luxury brands and encouraging them to “integrate with cryptocurrency.” She will work with FTX’s head of environmental and social initiatives, Gisele Bündchen.
- Prior to joining FTX, Platt founded an on-demand beauty company called Vesette, launching brand partnerships with Saks 5th Avenue, Vogue, Michael Kors and Chopard.
- As FTX’s empire continues to grow, Platt will be “essential for the next phase of growth of our team's partnership and branding focus," said Sam Bankman-Fried, CEO of FTX, in a press release.
- FTX said it hopes Platt’s appointment will help it capitalize on the over $300 billion luxury goods market.
- FTX has been aggressively expanding and signing sponsorship agreements. The derivatives exchange has purchased the naming rights to two U.S. sports stadiums, signed a slew of other deals with other sports teams and athletes and ran its first Super Bowl ad recently.
- FTX said it has been particularly focusing on branding and sponsorship opportunities in the sports industry to “capitalize on high-visibility moments and spread brand awareness.”
Read more: FTX Looks to Expand Globally Through Local Partners, Bankman-Fried Says
STORY CONTINUES BELOW
Tanzeel Akhtar
Tanzeel Akhtar has contributed to The Wall Street Journal, BBC, Bloomberg, CNBC, Forbes Africa, Financial Times, The Street, Citywire, Investing.com, Euromoney, Yahoo! Finance, Benzinga, Kitco News, African Business Magazine, Hedge Week, Campden Family Office, Modern Investor, Spear's Wealth Management Magazine, Global Investor, ETF.com, ETF Stream, CIO UK, Funds Global Asia, Portfolio Institutional, Interactive Investor, Bitcoin Magazine, CryptoNews.com, Bitcoin.com, The Local, The Next Web, Mining Journal, Money Marketing, Marketing Week and more. Tanzeel trained as a foreign correspondent at the University of Helsinki, Finland and newspaper journalist at the University of Central Lancashire, UK. She holds a BA (Honours) in English Literature from the Manchester Metropolitan University, UK and completed a semester abroad as an ERASMUS student at the National and Kapodistrian University of Athens, Greece. She is NCTJ Qualified - Media Law, Public Administration and passed the Shorthand 100WPM with distinction. She does not currently hold value in any digital currencies or projects.
