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Warner Music Group Adding Play-to-Earn Games With Splinterlands Partnership

The music giant is adding blockchain-based gaming to its repertoire in an effort to expand revenue streams for its roster of musicians.

By Eli Tan
Updated May 11, 2023, 7:16 p.m. Published Feb 23, 2022, 4:08 p.m.
LOS ANGELES, CA - SEPTEMBER 30: General views of Warner Music Group in Downtown L.A., located at the historic Ford Motor Company Factory building on September 30, 2020 in Los Angeles, California. (Photo by AaronP/Bauer-Griffin/GC Images)
LOS ANGELES, CA - SEPTEMBER 30: General views of Warner Music Group in Downtown L.A., located at the historic Ford Motor Company Factory building on September 30, 2020 in Los Angeles, California. (Photo by AaronP/Bauer-Griffin/GC Images)

Warner Music Group (WMG) has partnered with blockchain gaming company Splinterlands to develop play-to-earn (P2E) games for its roster of artists, the company announced Wednesday.

WMG said it’s initially focused on building mobile-friendly, arcade-style games, with the goal of gaining “wider adoption and community building,” according to the press release.

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“I don’t think we can underestimate how massive the opportunity around P2E gaming is,” Oana Ruxandra, chief digital officer of WMG, said in a statement. “As we build, we will be unlocking new revenue streams for our artists while further solidifying fans’ participation in value created.”

WMG is the owner of record labels Atlantic, Warner Records, Elektra and Parlophone. The company’s initial foray into crypto came in January, when it announced it was building a theme park in the metaverse game The Sandbox to host virtual concerts for its artists.

Read more: Warner Music Group to Launch ‘Concert Theme Park’ in Sandbox Metaverse

Splinterlands’ most popular product is a blockchain-based card game by the same name, which the company says has over 1.8 million users. The game’s native token SPS is up 7% on the news.

Gaming
Eli Tan

Eli was a news reporter for CoinDesk who covered NFTs, gaming and the metaverse. He graduated from St. Olaf College with a degree in English. He holds ETH, SOL, AVAX and a few NFTs above CoinDesk's disclosure threshold of $1000.

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Eli Tan