Share this article

McLaren to Mint NFTs of Luxury Supercars in InfiniteWorld Partnership

McLaren Automotive plans to build a marketplace for the sale of NFTs that will include access to exclusive experiences for its buyers.

McLaren supercar (Ernie A. Stephens/Pixabay)
McLaren supercar (Ernie A. Stephens/Pixabay)

McLaren Automotive is to create and mint non-fungible tokens (NFT) of its luxury supercars in partnership with metaverse infrastructure platform InfiniteWorld.

  • The U.K.-based carmaker plans to build a marketplace for the sale of NFTs, which will also grant access to exclusive experiences for owners, the firm announced Tuesday.
  • It is working with InfiniteWorld, a metaverse infrastructure provider that helps brands to create and monetize digital assets and improve engagement with users and fans.
  • InfiniteWorld announced plans to go public in December through a $700 million merger with special purpose acquisition company (SPAC) Aries I Acquisition Corp. The newly formed entity will trade on Nasdaq under the "JPG" ticker.
  • McLaren Automotive is part of the same family as Formula 1 racing team McLaren Racing, which has also been active in the digital assets industry. In June the team announced plans to build an NFT platform on Tezos.

Read more: Alfa Romeo Is Building NFTs Into Latest Hybrid Car to Record Vehicle Data

STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters

Jamie Crawley

Jamie has been part of CoinDesk's news team since February 2021, focusing on breaking news, Bitcoin tech and protocols and crypto VC. He holds BTC, ETH and DOGE.

Jamie Crawley