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Binance.US Starts Affiliate Marketing Program, Taking Aim at Coinbase
A Binance.US representative pointed to recent reports that rival exchange Coinbase is shuttering its affiliate program.

Binance.US, the American subsidiary of cryptocurrency exchange giant Binance, is trumpeting the launch of its affiliate marketing program even as rival Coinbase (COIN) closed its affiliate program, citing bear market conditions.
- The Binance.US affiliate program is a way of incentivizing third-party influencers and entrepreneurs to promote the exchange through social media platforms and other means of publicity. "The program is an example of how much the firm is “leaning in while competitors and peers pull back in the current market environment,” according to a Binance.US representative.
- “In light of recent reports that Coinbase is shutting down its affiliate marketing program, Binance.US is launching its own affiliate program,” a Binance.US representative said via email.
- This is not the first time Binance.US has taken a swipe at Coinbase’s reaction to this year’s crypto market slowdown. Back in June, Binance.US CEO Brian Shroder said he would happily hire any applicants disappointed by Coinbase’s hiring freeze.
- Those affiliates joining the Binance.US affiliate program earn $10 on every referral that completes their first $100 in buys and/or trades within 30 days of completing account verification, according to a blog post.
Ian Allison
Ian Allison is a senior reporter at CoinDesk, focused on institutional and enterprise adoption of cryptocurrency and blockchain technology. Prior to that, he covered fintech for the International Business Times in London and Newsweek online. He won the State Street Data and Innovation journalist of the year award in 2017, and was runner up the following year. He also earned CoinDesk an honourable mention in the 2020 SABEW Best in Business awards. His November 2022 FTX scoop, which brought down the exchange and its boss Sam Bankman-Fried, won a Polk award, Loeb award and New York Press Club award. Ian graduated from the University of Edinburgh. He holds ETH.
