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FIFA Embraces NFTs Tied to Classic Games Highlights for World Cup 2022
The clips of soccer action are connected to the Algorand blockchain and will be released ahead of the 2022 Qatar World Cup.
Soccer’s governing body FIFA has chosen the occasion of the 2022 Qatar World Cup to launch an NFT-based (non-fungible token) collection of classic clips from the history of the international soccer tournament.
FIFA+ Collect will launch later this month and allow soccer fans to own and trade “moments in time” featuring the greatest goals, saves, celebrations and more from World Cup and Women’s World Cup history, FIFA said.
STORY CONTINUES BELOW
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The FIFA World Cup NFT clips will be connected to the Algorand blockchain as part of a deal cemented back in May to be a Qatar 2022 blockchain partner and wallet provider.
Classic moments in sport enshrined as digital assets helped drive NFTs into the mainstream, most notably in the form of NBA Top Shot, the basketball collectibles platform built by Dapper Labs, also the creators of CryptoKitties, the first NFT collection to gain traction on the Ethereum blockchain.
“Fandom is changing and football fans around the world engage with the game in new and exciting ways,” Romy Gai, FIFA's chief business officer, said in a statement. “This exciting announcement makes FIFA collectibles available to any football fan, democratizing the ability to own a part of the FIFA World Cup.”
Read more: Crypto.com Pulls Plug on $495M Champions League Sponsorship Deal: Report
Ian Allison
Ian Allison is a senior reporter at CoinDesk, focused on institutional and enterprise adoption of cryptocurrency and blockchain technology. Prior to that, he covered fintech for the International Business Times in London and Newsweek online. He won the State Street Data and Innovation journalist of the year award in 2017, and was runner up the following year. He also earned CoinDesk an honourable mention in the 2020 SABEW Best in Business awards. His November 2022 FTX scoop, which brought down the exchange and its boss Sam Bankman-Fried, won a Polk award, Loeb award and New York Press Club award. Ian graduated from the University of Edinburgh. He holds ETH.
