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Justin Sun Joins Donald Trump's World Liberty Financial as Adviser

This comes a day after Sun bought $30 million of the crypto project's WLFI tokens.

Updated Nov 26, 2024, 8:20 p.m. Published Nov 26, 2024, 6:24 p.m.

Justin Sun standing beside a banana taped to a wall. — Justin Sun just invested in Donald Trump's WLFI (Justin Sun/X)

Crypto billionaire Justin Sun, who founded the Tron blockchain, has become an adviser to Donald Trump's crypto project, World Liberty Financial.

The Tuesday announcement comes a day after Sun bought $30 million worth of World Liberty's WLFI tokens. Sales of WLFI had been sluggish before Sun's purchase.

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"Justin's insights and experience will be instrumental as we continue to innovate and grow," World Liberty said on X.

🦅☀️ Exciting Announcement! ☀️🦅

We’re honored to welcome @justinsuntron as an advisor to World Liberty Financial (WLFI)!

Justin is the founder of @TRONDAO, an advisor to @HTX_Global, and a supporter of @BitTorrent. A graduate of the University of Pennsylvania, he recently won… pic.twitter.com/wJD24nztab
— WLFI (@worldlibertyfi) November 26, 2024

World Liberty seeks to become a player in decentralized finance, or DeFi, the once-bustling lending and borrowing ecosystem.

World Liberty Financial Justin Sun

Nick Baker

Nick Baker is CoinDesk's deputy editor-in-chief. He won a Loeb Award for editing CoinDesk's coverage of FTX's Sam Bankman-Fried, including Ian Allison's scoop that caused SBF's empire to collapse. Before joining in 2022, he worked at Bloomberg News for 16 years as a reporter, editor and manager. Previously, he was a reporter at Dow Jones Newswires, wrote for The Wall Street Journal and earned a journalism degree from Ohio University. He owns more than $1,000 of BTC and SOL.