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The Meaning of Community in Crypto Discussed at Consensus 2023
Consensus 2023 participants explored how user-focused design, cultural understanding, and gradual decentralization can drive mainstream crypto adoption

Do users actually care what’s under the hood of an app?
Cryptocurrencies’ censorship resistance and global reach have been the main value proposition of this technology for people not interested in sheer speculation. However, just the existence of technology is not enough: for it to really spread, empower and benefit those who need it most, there has to be infrastructure, products and services that will turn a shiny concept into the actual reality of people’s lives.
This article is excerpted from CoinDesk’s inaugural Consensus @ Consensus Report, the product of intimate, curated group discussions that took place at Consensus 2023. Click here to download the full report.
“Grassroot adoption is all about making sure you target everyday people,” Tricia Wang, co-founder of the Crypto Research and Design Labs (CRADL), said during the interactive session “Grassroots Innovation: Realizing Crypto’s Empowerment Promise for Social Inclusion” at Consensus 2023.
See also: What Kind of Culture Are We Building in Web3? | Opinion
Further, sometimes crypto developers will have to be “obsessively pragmatic,” meaning they are “culturally attuned” to solutions that may work for one group of users but not another, rather than being dogmatic about crypto’s highfalutin ideals.
What are the “winning design principles” founders should focus on if they want to meaningfully impact users’ lives?
- Should builders prioritize scaling their products as broadly as possible or helping users understand how the product works to the maximum possible extent?
- Should crypto and blockchain integration be explicit or stay under the hood?
- Should decentralization be immediate or take place over time?
A range of considerations goes into these choices…
Click here to download the full Consensus @ Consensus report.
Anna Baydakova
Anna writes about blockchain projects and regulation with a special focus on Eastern Europe and Russia. She is especially excited about stories on privacy, cybercrime, sanctions policies and censorship resistance of decentralized technologies. She graduated from the Saint Petersburg State University and the Higher School of Economics in Russia and got her Master's degree at Columbia Journalism School in New York City. She joined CoinDesk after years of writing for various Russian media, including the leading political outlet Novaya Gazeta. Anna owns BTC and an NFT of sentimental value.
