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ESPN, DraftKings Execs Join Soccer NFT Platform Sorare Following $680M Raise
The startup has been rapidly expanding since announcing its Series B in September.

In this article
European soccer non-fungible token (NFT) platform Sorare is continuing its growth with a slew of new hires.
- The company announced Thursday Ryan Spoon has been appointed as chief operating officer, bringing experience from BetMGM and ESPN.
- Michael Meltzer, who previously worked for sports betting site DraftKings, will be the company’s new VP of business development.
- David Byttow, a tech veteran who’s worked for Lyft, Snap and Postmates, has been hired as principle architect and head of mobile.
- Kiana Davari has been brought on as Sorare’s head of people. She oversaw international talent as the first-ever recruiter at Lyft.
- Sorare raised $680 million in a Series B funding round that valued the company at $4.3 billion.
- The Paris-based firm has plans to grow the business internationally, including opening a U.S. office.
Read more: European Football NFT Platform Sorare Raises $680M Series B
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UPDATE (Oct. 7 13:55 UTC): Corrects spelling of Michael Meltzer’s name.
Eli Tan
Eli was a news reporter for CoinDesk who covered NFTs, gaming and the metaverse. He graduated from St. Olaf College with a degree in English. He holds ETH, SOL, AVAX and a few NFTs above CoinDesk's disclosure threshold of $1000.

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