Coachella Music Festival to Launch Solana NFTs in Deal With FTX

As part of a partnership with crypto exchange FTX, the Coachella Valley Music & Arts Festival, set to return this April after a two-year hiatus, has announced a series of non-fungible tokens (NFTs) offering on-site perks and VIP access to the event. "The Hash" team discusses the latest move signaling NFTs taking off in the music industry and bringing mainstream blockchain awareness to the masses.