Markets DAILY: Nike and the ECB are Thinking With Tokens

Adam B. Levine joined CoinDesk in 2019 as the editor of its new audio and podcasts division. Previously, Adam founded the long-running Let's Talk Bitcoin! talk show with co-hosts Stephanie Murphy and Andreas M. Antonopoulos.

Finding early success with the show, Adam transformed the podcast's homepage into a full newsdesk and publishing platform, founding the LTB Network in January of 2014 to help broaden the conversation with new and different perspectives. In the Spring of that year, he would go on to launch the first and largest tokenized rewards program for creators and their audience. In what many have called an early influential version of "Steemit"; LTBCOIN, which was awarded to both content creators and members of the audience for participation was distributed until the LTBN was acquired by BTC, Inc. in January of 2017.

With the network launched and growing, in late 2014 Adam turned his attention to the practical challenges of administering the tokenized program and founded Tokenly, Inc. There, he led the development of early tokenized vending machines with Swapbot, tokenized identity solution Tokenpass, e-commerce with TokenMarkets.com and media with Token.fm. Adam owns some BTC, ETH and small positions in a number of other tokens.

Bradley Keoun is CoinDesk's managing editor of tech & protocols, where he oversees a team of reporters covering blockchain technology, and previously ran the global crypto markets team. A two-time Loeb Awards finalist, he previously was chief global finance and economic correspondent for TheStreet and before that worked as an editor and reporter for Bloomberg News in New York and Mexico City, reporting on Wall Street, emerging markets and the energy industry. He started out as a police-beat reporter for the Gainesville Sun in Florida and later worked as a general-assignment reporter for the Chicago Tribune. Originally from Fort Wayne, Indiana, he double-majored in electrical engineering and classical studies as an undergraduate at Duke University and later obtained a master's in journalism from the University of Florida. He is currently based in Austin, Texas, and in his spare time plays guitar, sings in a choir and hikes in the Texas Hill Country. He owns less than $1,000 each of several cryptocurrencies.

Galen Moore is the content lead at Axelar, which is building interoperable Web3 infrastructure. He previously served as director of professional content at CoinDesk. In 2017, Galen started Token Report, a cryptocurrency investor newsletter and data service, covering the ICO market. Token Report was acquired in 2018. Prior to that, he was editor in chief at AmericanInno, a subsidiary of American City Business Journals. He has a masters in business studies from Northeastern University and a bachelors in English from Boston University.