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Watford FC Sports Dogecoin Logo in Sponsorship Deal Worth Almost $1M

The Shibu Inu meme-inspired crypto's logo appears on Watford's shirts as part of a sponsorship deal with Stake.com.

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Watford F.C. players sported the dogecoin logo on their shirt sleeves as the soccer team returned to England's top-tier Premier League on Saturday.

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  • The Shibu Inu meme-inspired crypto's logo appeared on Watford's shirts as part of the club's sponsorship deal with crypto-betting platform Stake.com.
  • The deal is worth about £700,000 ($970,000), according to a report by The Athletic on Saturday.
  • Stake.com announced in July that it would mark the sponsorship deal with the giveaway of 10 million DOGE ($3.5 million) on its platform.
  • Dogecoin's debut on Watford shirts saw the North London club make a triumphant Premier League return with a 3-2 victory over Aston Villa on Saturday.

Read more: Dogecoin-Branded NASCAR Crashes as Badly as DOGE

Jamie Crawley

Jamie has been part of CoinDesk's news team since February 2021, focusing on breaking news, Bitcoin tech and protocols and crypto VC. He holds BTC, ETH and DOGE.

Jamie Crawley