The primary objective of ASM is to provide a unified infrastructure that harmonizes global reward points across diverse e-commerce systems. On the ASSEMBLE platform, various stakeholders play a critical role:

Point Providers: These are entities offering reward and loyalty points to their customers, enriching the customer engagement experience. Point Consumers: These customers earn and accumulate reward points serviced by the point providers, fostering a culture of loyalty and repeated business. Retailers: Individuals and enterprises alike utilize ASM for sales channels and advertising tools, cultivating a structured, mutually beneficial ecosystem.

With the aid of the ASSEMBLE platform, users can manage and spend their rewards and loyalty points on the ASSEMBLE Marketplace or choose to convert these points into ASM tokens. These tokens can subsequently be exchanged for cash on supported platforms or utilized for special events and promotions run by point providers and retailers, offering benefits like discounts to ASM holders.

Assemble AI has forged strategic alliances with fintech giants like STA1.COM and YWMobile to delve into the Korean Reward Point Market, unlocking a potentially vast unutilized market segment.

STA1.COM: With over 520,000 subscribers and more than 3,000 partners, STA1.COM stands as a robust pillar supporting the ASM ecosystem. YWMobile: A consumer-centric Mobility on Demand platform in Korea known for its innovative solutions to various mobility issues. Their in-house developed AI technology drives their renowned chauffeur service. As of 2019, YWMobile’s chauffeur service had boasted sales revenue of 2.1 billion KRW (1.8 million USD), 100,000 cumulative app downloads, 30,000 MAU’s, and 200 DAU’s.

These partnerships not only bolster Assemble AI's standing in the fintech space but also significantly widen the scope and applicability of ASM tokens.