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Basic Attention Token
About Basic Attention Token
Basic Attention Token (BAT) is a blockchain-based digital advertising token designed to enhance the efficiency and privacy of digital advertising. Integrated into the Brave browser, BAT rewards users for viewing ads and offers a fair revenue model for advertisers and publishers. It was created by Brendan Eich and Brian Bondy, leveraging their extensive experience in browser technology and software development.
Basic Attention Token (BAT) is a cryptocurrency designed to improve the digital advertising ecosystem by rewarding users for their attention while providing advertisers with a more efficient return on their ad spend. BAT operates within the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers by default. Users can opt-in to view privacy-preserving ads and, in return, receive BAT as compensation. This system aims to create a more balanced relationship between users, publishers, and advertisers.
BAT serves multiple functions within its ecosystem:
- User Rewards: Users earn BAT tokens by opting into and viewing privacy-respecting ads within the Brave browser.
- Publisher Compensation: Content creators and publishers receive BAT tokens as compensation when users engage with their content, either through ad revenue or direct contributions.
- Advertising Payments: Advertisers purchase ad space using BAT tokens, facilitating a more direct and efficient transaction within the advertising ecosystem.