Share this article
Google Allows Crypto Ads in US With Restrictions
Firms must be registered with the U.S. Treasury's Financial Crimes Enforcement Network or a federally or state-chartered banking regulator.
Updated Sep 14, 2021, 1:35 p.m. Published Aug 4, 2021, 10:03 a.m.
Google's new U.S. crypto ad policy kicks in today, allowing ads related to bitcoin and other crypto on its network, albeit with restrictions on the firms permitted to do so.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
- Companies pitching crypto products and services to U.S. customers on Google must be registered with the U.S. Treasury's Financial Crimes Enforcement Network (FinCEN) or with a federally or state-chartered banking regulator.
- This development was announced in June as part of Google's updated financial products and services policy.
- Google is still not allowing certain types of ads or ad destinations that aggregate or compare crypto service providers.
- Ads related to initial coin offerings and decentralized finance (DeFi) trading protocols are also not permitted.
Read more: Google to Limit UK Financial Ads to FCA-Approved Companies
Advertisement
More For You
More For You
Bitcoin Jumps to $99K as Spiking Coinbase Premium Points to Strong U.S. Buying
Spot BTC prices were at times $300 pricier on Coinbase relative to Binance, suggesting the rally may be driven by heavy demand from American investors.
What to know:
- Bitcoin surged towards $100,000 on Wednesday's U.S. trading session, gaining 3.2% in the past 24 hours.
- The rally coincided with significant spot BTC price premium on Coinbase.
- Fed Chair Jerome Powell called bitcoin a competitor to gold during a panel discussion.
Top Stories
