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YouTuber Logan Paul Files Trademarks for NFT Marketplace, DAO Ventures

The social media star and undefeated professional boxer is no stranger to the NFT sector.

CLEVELAND, OHIO - AUGUST 28: Logan Paul, brother of Jake Paul, looks on during the weigh in event at the State Theater for the August 29 fight between Jake Paul and Tyron Woodley on August 28, 2021 in Cleveland, Ohio. (Photo by Jason Miller/Getty Images)
CLEVELAND, OHIO - AUGUST 28: Logan Paul, brother of Jake Paul, looks on during the weigh in event at the State Theater for the August 29 fight between Jake Paul and Tyron Woodley on August 28, 2021 in Cleveland, Ohio. (Photo by Jason Miller/Getty Images)

YouTube star, internet personality and undefeated professional boxer Logan Paul is launching his brand into Web 3, according to several trademark filings made on Feb. 4.

The first filing, titled “Originals by Logan Paul,” was submitted under the NFT categorization and covers “downloadable photographs, artwork, art reproductions, digital art files and image files, and videos authenticated by non-fungible tokens.”

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The second filing came in under the name “Originals DAO,” and includes “provision of an online marketplace for buyers and sellers of downloadable digital collectibles,” as well as “creating an online community for users to participate in discussions, connect with companies and individuals, and form virtual communities and DAOs (decentralized autonomous organizations).”

Paul is no stranger to the NFT market – the former Vine star says he spent over $2.6 million on digital collectibles in 2021, and has publicly promoted several projects in recent months.

As the circus of celebrities involving themselves in Web 3 continues to grow, trademark filings have become a common starting point. High school basketball star Bronny James Jr. recently filed three trademarks for upcoming NFT ventures, as did the late Kobe Bryant’s estate.

Eli Tan

Eli was a news reporter for CoinDesk who covered NFTs, gaming and the metaverse. He graduated from St. Olaf College with a degree in English. He holds ETH, SOL, AVAX and a few NFTs above CoinDesk's disclosure threshold of $1000.

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