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Coinbase Wants to Own 'BUIDL' Trademark, Filing Reveals
A filing with the U.S. Patent and Trademark Office reveals that crypto exchange Coinbase wants to own the term "BUIDL."
Exchange giant Coinbase is seeking a trademark for "BUIDL," a popular term used by some segments of the cryptocurrency community, public records show.
According to an Oct. 2 filing with the United States Patent and Trademark Office (USPTO), the San Francisco–based tech unicorn wants "BUIDL" to become one of the company's protected brand names.
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"BUIDL, not HODL," a rallying cry in the blockchain developer community first noted on CoinDesk in 2015, is meant to suggest that building real-world use cases is just as valuable as the hoarding of crypto assets.
According to the USPTO website, the application will be assigned to an examining attorney about three months after the filing date. A request for comment from Coinbase was not returned as of press time.
"HODL," the much more popular crypto-related misspelling, has also been submitted to the USPTO for trademark protection – but by another company. An application this year from Flashratings, Inc. appears to have been suspended late last month.
(Hat tip: Jameson Lopp)
Coinbase image via Shutterstock
Zack Seward
Zack Seward is CoinDesk’s contributing editor-at-large. Up until July 2022, he served as CoinDesk’s deputy editor-in-chief. Prior to joining CoinDesk in November 2018, he was the editor-in-chief of Technical.ly, a news site focused on local tech communities on the U.S. East Coast. Before that, Seward worked as a reporter covering business and technology for a pair of NPR member stations, WHYY in Philadelphia and WXXI in Rochester, New York. Seward originally hails from San Francisco and went to college at the University of Chicago. He worked at the PBS NewsHour in Washington, D.C., before attending Columbia’s Graduate School of Journalism.
