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Deluge of Would-Be Bitcoin Traders Prompts eToro to Put Out the Unwelcome Mat

The platform, which mainly caters to "social" or beginner traders, raised its required deposit level to $1,000 from $200.

Yoni Assia, eToro CEO

eToro said it's so overwhelmed by demand by newcomers who want to trade cryptocurrencies on the exchange it has temporarily boosted the amount new users have to put on deposit to discourage them from joining.

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  • The platform, which mainly caters to "social" or beginner traders, raised its required deposit level to $1,000 from $200.
  • The number of new registrations and the volume of deposits and trading on the platform hit all new highs in 2021, fueled by crypto, Amy Butler, global head of PR for eToro, said in an email to CoinDesk.
  • "We have seen huge demand for crypto, especially bitcoin," she said.
  • While institutional funds were the main driver of the bull run last year, this report of "unprecedented demand" by eToro could be a sign that retail traders are finally starting to jump in with both feet.
  • "In this first week of 2021 we have seen days with over 40,000 new registered users in a day and volumes of crypto trades at 10 times the average of last year," Butler said.
  • After notching more than a 300% gain in 2020, the price of bitcoin has already risen more than 35% this year.
  • While last year's performance largely stayed off the front page of non-crypto publications, this year's string of all-time highs has been getting more and more attention from the mainstream media. This is undoubtedly creating increased interest and perhaps a "fear of missing out" (FOMO) on the part of retail investors, the likes of whom are now overwhelming eToro and potentially others.

See also: Why Is Bitcoin Going Up, and Will It Crash Soon? What’s Next as Price Doubles to $40K

Kevin Reynolds

Kevin Reynolds is editor-in-chief at CoinDesk. Prior to joining the company in mid-2020, Reynolds spent 23 years at Bloomberg, where he won two CEO awards for moving the needle for the entire company and established himself as one of the world's leading experts in real-time financial news. In addition to having done almost every job in the newsroom, Reynolds built, scaled and ran products for every asset class, including First Word, a 250-person global news/analysis service for professional clients, as well as Bloomberg's Speed Desk and the training program that all Bloomberg News hires worldwide are required to take. He also turned around several other operations, including the company's flash headlines desk and was instrumental in the turnaround of Bloomberg's BGOV unit. He shares a patent for a content management system he helped design, is a Certified Scrum Master, and a veteran of the U.S. Marine Corps. He owns bitcoin, ether, polygon and solana.

Kevin Reynolds