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Google Will Only Take Ads From FinCEN-Registered or Chartered Crypto Exchanges, Wallets
Effective Aug. 3, anyone seeking to advertise those products to U.S. customers will have to be registered with FinCEN or a federal or state chartered bank.
Google is tightening its restrictions on those seeking to pitch cryptocurrency exchanges and wallets to U.S. customers.
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- Effective Aug. 3, anyone seeking to advertise those products to U.S. customers will have to be registered with the U.S. Treasury's Financial Crimes Enforcement Network (FinCEN) or a federal or state chartered bank regulator Google announced.
- All prior certifications by Google will be revoked at that time.
- No changes were announced for other regions.
Kevin Reynolds
Kevin Reynolds is editor-in-chief at CoinDesk. Prior to joining the company in mid-2020, Reynolds spent 23 years at Bloomberg, where he won two CEO awards for moving the needle for the entire company and established himself as one of the world's leading experts in real-time financial news. In addition to having done almost every job in the newsroom, Reynolds built, scaled and ran products for every asset class, including First Word, a 250-person global news/analysis service for professional clients, as well as Bloomberg's Speed Desk and the training program that all Bloomberg News hires worldwide are required to take. He also turned around several other operations, including the company's flash headlines desk and was instrumental in the turnaround of Bloomberg's BGOV unit. He shares a patent for a content management system he helped design, is a Certified Scrum Master, and a veteran of the U.S. Marine Corps. He owns bitcoin, ether, polygon and solana.
