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Crypto.com Extends Sports Sponsorships to Formula 1
Crypto.com's branding will be present trackside at all F1 races for the remainder of the 2021 season.
Cryptocurrency exchange Crypto.com has extended its sports sponsorships through a partnership with Formula 1.
STORY CONTINUES BELOW
- The Hong Kong-based exchange has become an inaugural partner of F1's new "Sprint" format, according to an announcement Tuesday.
- Crypto.com's branding will be present trackside at all F1 races for the remainder of the 2021 season starting with British Grand Prix at Silverstone on July 17.
- The partnership furthers Crypto.com's presence at major sporting events; the exchange sponsored Italian soccer's Coppa Italia final in May.
- It also signed a deal with the National Hockey League team Montreal Canadiens in March.
Read more: Crypto.com Joins With Circle to Enable USD Deposits for USDC
Jamie Crawley
Jamie has been part of CoinDesk's news team since February 2021, focusing on breaking news, Bitcoin tech and protocols and crypto VC. He holds BTC, ETH and DOGE.
