BTC
$98,824.31
-
4.56%
ETH
$2,181.73
-
9.79%
USDT
$1.0008
+
0.05%
XRP
$1.9389
-
8.40%
BNB
$607.77
-
4.24%
SOL
$128.75
-
8.20%
USDC
$1.0005
+
0.04%
TRX
$0.2662
-
2.65%
DOGE
$0.1467
-
8.60%
ADA
$0.5231
-
9.11%
HYPE
$32.51
-
0.76%
WBT
$47.96
-
2.07%
BCH
$445.33
-
6.50%
LEO
$8.9449
+
0.29%
SUI
$2.3917
-
9.16%
LINK
$11.39
-
9.01%
XLM
$0.2213
-
8.20%
AVAX
$16.08
-
6.15%
TON
$2.6933
-
6.76%
SHIB
$0.0₄1025
-
8.16%
Logo
  • News
  • Cryptocurrencies
  • Data
  • Indices
  • Research
  • Events
  • Sponsored
  • Sign In
  • Sign Up
Markets
Share this article
X iconX (Twitter)LinkedInFacebookEmail

TRUMP Down 75% From Peak Even as Donald Trump Shills the Token on Truth Social

TRUMP was issued a couple of days before Trump’s swearing-in ceremony on Jan.20 as the first-ever memecoin officially endorsed by a sitting president.

By Shaurya Malwa|Edited by Parikshit Mishra
Feb 3, 2025, 9:17 a.m.
(TheDigitalArtist/Pixabay)

What to know:

  • A market-wide drop has sent Donald Trump’s TRUMP token spiraling further down in the past 24 hours, bringing losses from the peak to a staggering 75%.
  • TRUMP was issued a couple of days before Trump’s swearing-in ceremony on Jan.20 as the first-ever memecoin officially endorsed by a sitting president.

A market-wide drop has sent Donald Trump’s TRUMP token spiraling further down in the past 24 hours, bringing losses from the peak to a staggering 75%.

TRUMP was issued a couple of days before Trump’s swearing-in ceremony on Jan.20 as the first-ever memecoin officially endorsed by a sitting president. It ran from zero to a market cap peak of $14 billion less than 48 hours after going live, though most retail traders lost money on the token, as a CoinDesk analysis showed.

jwp-player-placeholder
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
By signing up, you will receive emails about CoinDesk products and you agree to our terms of use and privacy policy.

Trump continues to endorse the token on his social media platform, Truth Social, where he posted "I LOVE $TRUMP!!" alongside a link to purchase the token over the weekend.

However, the market responded with less enthusiasm than anticipated. By Sunday morning, the TRUMP token had dipped to a low of $19.09, its lowest since Trump's return to the White House and a price below where it was listed on most major exchanges (around the $40 mark).

This is a stark reminder of the volatility in celebrity-backed meme tokens, where even high-profile endorsements can backfire in the face of broader economic policies and market trends.

As such, TRUMP’s fall isn’t isolated; it coincided with a broader market decline triggered by Trump's announcement of new trade tariffs against Canada and Mexico. Bitcoin (BTC) slumped 6% in the past 24 hours, while majors xrp (XRP) and dogecoin (DOGE) are down more than 25% in a steep drop that has reversed all of December and January’s gains.

TrumpDonald TrumpMemecoin
Shaurya Malwa

Shaurya is the Co-Leader of the CoinDesk tokens and data team in Asia with a focus on crypto derivatives, DeFi, market microstructure, and protocol analysis.

Shaurya holds over $1,000 in BTC, ETH, SOL, AVAX, SUSHI, CRV, NEAR, YFI, YFII, SHIB, DOGE, USDT, USDC, BNB, MANA, MLN, LINK, XMR, ALGO, VET, CAKE, AAVE, COMP, ROOK, TRX, SNX, RUNE, FTM, ZIL, KSM, ENJ, CKB, JOE, GHST, PERP, BTRFLY, OHM, BANANA, ROME, BURGER, SPIRIT, and ORCA.

He provides over $1,000 to liquidity pools on Compound, Curve, SushiSwap, PancakeSwap, BurgerSwap, Orca, AnySwap, SpiritSwap, Rook Protocol, Yearn Finance, Synthetix, Harvest, Redacted Cartel, OlympusDAO, Rome, Trader Joe, and SUN.

X icon
Shaurya Malwa
Latest Crypto News
FastNews (CoinDesk)

[Test] translation without price widget

Jun 20, 2025

FastNews (CoinDesk)

[Test-C31-6047, FastNews] JPMorgan To Allow Clients To Buy Bitcoin, Says Jamie Dimon

Jun 20, 2025

Directional bets drive inflows into bitcoin ETFs. (kalhh/Pixabay)

[Test C31-6047] How the $400M Coinbase Breach Is a Scratch on the Surface of Crypto's Dark Security Problem

Jun 19, 2025

FastNews (CoinDesk)

Fast News article circulated to Policy for translations

Jun 17, 2025

Breaking News

Breaking News article circulated to Tech for translations

Jun 17, 2025

Moonwalk Fitness Director of Growth Caitlin Cook

Opinion article circulated to opinion for translations

Jun 17, 2025

Top Stories
(CJ/Unsplash)

XRP Futures Start Trading on CME

May 19, 2025

JPMorgan Chase CEO Jamie Dimon (Photo by Kevin Dietsch/Getty Images)

JPMorgan To Allow Clients To Buy Bitcoin, Says Jamie Dimon

May 19, 2025

Ethereum co-founder Vitalik Buterin (CoinDesk Archives)

Ethereum's Vitalik Buterin Proposes Design to Make Running Nodes Easier

May 19, 2025

A barman shakes a cocktail shaker with an array of drinks bottles behind him.

Crypto Daybook Americas: Bitcoin Whiplash Shakes Market as U.S. Yield Spike Threatens Bull Run

May 19, 2025

Mike Novogratz, Galaxy founder and CEO, speaks at Consensus 2024 (CoinDesk/Shutterstock/Suzanne Cordiero)

The Bull Case for Galaxy Digital Is AI Data Centers Not Bitcoin Mining, Research Firm Says

May 19, 2025

Tokyo, Japan (Jaison Lin/Unsplash)

Metaplanet Buys Another 1,004 Bitcoin, Lifts Holdings to Over $800M Worth of BTC

May 19, 2025

Only 1 article remaining this month.

Sign up for free

About

  • About Us
  • Masthead
  • Careers
  • CoinDesk News
  • Crypto API Documentation

Contact

  • Contact Us
  • Accessibility
  • Advertise
  • Sitemap
  • System Status
DISCLOSURE & POLICES
CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. CoinDesk has adopted a set of principles aimed at ensuring the integrity, editorial independence and freedom from bias of its publications. CoinDesk is part of the Bullish group, which owns and invests in digital asset businesses and digital assets. CoinDesk employees, including journalists, may receive Bullish group equity-based compensation. Bullish was incubated by technology investor Block.one.
EthicsPrivacyTerms of UseCookie SettingsDo Not Sell My Info

© 2025 CoinDesk, Inc.
X icon
Sign Up
  • News
    Back to menu
    News
    • Markets
    • Finance
    • Tech
    • Policy
    • Focus
  • Cryptocurrencies
    Back to menu
    Cryptocurrencies
    • Data
      Back to menu
      Data
      • Trade Data
      • Derivatives
      • Order Book Data
      • On-Chain Data
      • API
      • Research & Insights
      • Data Catalogue
      • AI & Machine Learning
    • Indices
      Back to menu
      Indices
      • Multi-Asset Indices
      • Reference Rates
      • Strategies and Services
      • API
      • Insights & Announcements
      • Documentation & Governance
    • Research
      Back to menu
      Research
      • Events
        Back to menu
        Events
        • CoinDesk: Policy & Regulation
        • Consensus Hong Kong
        • Consensus Miami
      • Sponsored
        Back to menu
        Sponsored
        • Thought Leadership
        • Press Releases
        • CoinW
        • MEXC
        • Phemex
        • Advertise
      • Videos
        Back to menu
        Videos
        • CoinDesk Daily
        • Shorts
        • Editor's Picks
      • Podcasts
        Back to menu
        Podcasts
        • CoinDesk Podcast Network
        • Markets Daily
        • Gen C
        • Unchained with Laura Shin
        • The Mining Pod
      • Newsletters
        Back to menu
        Newsletters
        • The Node
        • Crypto Daybook Americas
        • State of Crypto
        • Crypto Long & Short
        • Crypto for Advisors
      • Webinars
        Back to menu
        Webinars
        Select Language
        English enEspañol esFilipino filFrançais frItaliano itPortuguês pt-brРусский ruУкраїнська ukDeutsch deNederlands nl