Share this article
Sign Up
- Back to menuPrices
- Back to menuResearch
- Back to menu
- Back to menu
- Back to menu
- Back to menu
- Back to menuWebinars
Trump Media Starts New Fintech Platform Truth.Fi Focusing on Crypto, ETFs
Truth.Fi is the latest endeavor of Donald Trump-affiliated companies into the digital asset space after World Liberty Financial and launching an "official" memecoin.
What to know:
- Trump Media, the company behind Trump-backed Truth Social, is launching a financial services platform Truth.Fi.
- The platform will focus on cryptocurrencies and customized exchange-traded funds.
- DJT shares opened the Wednesday session 10% higher on the news.
In this article
Trump Media and Technology Group (DJT), the company that operates the social media site Truth Social, announced Wednesday it is launching a financial services platform focusing on crypto and customized exchange-traded funds.
The company's board approved an investment of up to $250 million at major asset manager Charles Schwab (SCHW). The funds may be allocated to customized separately managed accounts (SMAs), customized exchange-traded funds (ETFs) and bitcoin
and similar cryptocurrencies or crypto-related securities, according to a filing to the Securities and Exchange Commission.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Charles Schwab will also broadly advise on Truth.Fi's investments and strategy, according to the press release.
“Truth.Fi is a natural expansion of the Truth Social movement," Trump Media CEO and Chairman Devin Nunes said in a statement. "We began by creating a free-speech social media platform, added an ultra-fast TV streaming service, and now we’re moving into investment products and decentralized finance.
DJT shares are higher by 10.4% on Wednesday following the news..
Truth.Fi is the latest endeavor of Donald Trump-affiliated companies into the digital asset space. Trump and his family backed the decentralized finance (DeFi) protocol World Liberty Financial. Trump also launched an "official" memecoin on Solana a few days prior to his Jan. 20 inauguration, igniting a speculative frenzy among crypto traders and irking several crypto industry figures.
Krisztian Sandor
Krisztian Sandor is a U.S. markets reporter focusing on stablecoins, tokenization, real-world assets. He graduated from New York University's business and economic reporting program before joining CoinDesk. He holds BTC, SOL and ETH.
More For You
Multisig Failures Dominate as $2B Is Lost in Web3 Hacks in the First Half
A wave of multisig-related hacks and operational misconfiguration led to catastrophic losses in the first half of 2025.
What to know:
- Over $2 billion was lost to Web3 hacks in the first half of the year, with the first quarter alone surpassing 2024’s total.
- Multisig wallet mismanagement and UI tampering caused the majority of major exploits.
- Hacken urges real-time monitoring and automated controls to prevent operational failures.
