Logo
  • News
  • Prices
  • Data
  • Indices
  • Research
  • Events
  • Sponsored
  • Sign In
  • Sign Up
BTC logo
BTC
$116,756.39
1.88%
ETH logo
ETH
$3,933.94
7.49%
XRP logo
XRP
$3.3632
13.04%
USDT logo
USDT
$1.0001
0.01%
BNB logo
BNB
$786.21
2.53%
SOL logo
SOL
$174.61
4.57%
USDC logo
USDC
$0.9998
0.01%
DOGE logo
DOGE
$0.2222
8.84%
TRX logo
TRX
$0.3373
0.54%
ADA logo
ADA
$0.7937
7.98%
XLM logo
XLM
$0.4584
15.16%
HYPE logo
HYPE
$40.87
8.38%
SUI logo
SUI
$3.7724
9.23%
LINK logo
LINK
$19.14
15.23%
BCH logo
BCH
$575.17
0.97%
HBAR logo
HBAR
$0.2627
8.58%
AVAX logo
AVAX
$23.26
5.64%
USDE logo
USDE
$1.0006
0.02%
WBT logo
WBT
$43.82
2.58%
LTC logo
LTC
$121.41
1.53%
BTC logo
BTC
$116,756.39
1.88%
ETH logo
ETH
$3,933.94
7.49%
XRP logo
XRP
$3.3632
13.04%
USDT logo
USDT
$1.0001
0.01%
BNB logo
BNB
$786.21
2.53%
SOL logo
SOL
$174.61
4.57%
USDC logo
USDC
$0.9998
0.01%
DOGE logo
DOGE
$0.2222
8.84%
TRX logo
TRX
$0.3373
0.54%
ADA logo
ADA
$0.7937
7.98%
XLM logo
XLM
$0.4584
15.16%
HYPE logo
HYPE
$40.87
8.38%
SUI logo
SUI
$3.7724
9.23%
LINK logo
LINK
$19.14
15.23%
BCH logo
BCH
$575.17
0.97%
HBAR logo
HBAR
$0.2627
8.58%
AVAX logo
AVAX
$23.26
5.64%
USDE logo
USDE
$1.0006
0.02%
WBT logo
WBT
$43.82
2.58%
LTC logo
LTC
$121.41
1.53%
Ad
Markets
Share this article
X iconX (Twitter)LinkedInFacebookEmail

An Asia-Pacific Blockchain Consortium is Forming Around Food Supply Chain

PwC Australia is partnering up with Alibaba and others on a trial that will find it seeking to provided added trust to the food supply chain.

By Pete Rizzo
Updated Sep 11, 2021, 1:22 p.m. Published May 22, 2017, 3:21 p.m.
bottles

An advisor to a new consortium effort has revealed work is underway on a new supply chain trial with Chinese tech giant Alibaba.

Revealed today at CoinDesk's Consensus 2017 blockchain conference, the China-based e-commerce giant is reportedly collaborating with New Zealand dairy cooperative Fonterra, vitamin and supplement supplier Blackmores, as well as Australian Post and New Zealand Post on an effort to reduce fraud in the food supply chain.

jwp-player-placeholder
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
By signing up, you will receive emails about CoinDesk products and you agree to our terms of use and privacy policy.

The project was discussed in a talk by PwC's Digital Asset Services (DAS) division (first announced last November as a project called Vulcan), part of an effort to help enterprise businesses become more comfortable with advances in open, public blockchain protocols.

In interview, DAS founder Robert Allen explained that regional food safety is a focus area for PwC Australia and his team are helping advise the consortium with expertise developed within the DAS business.

Allen told CoinDesk:

"We're looking at the use of blockchain from a requirements perspective. A lot of other supply chain trials are provenance based, but we're looking at it more from a protocol perspective to achieve end-to-end safety of the project."

The work is an extension of DAS's earlier work to help enterprises launch digital assets, one that showcases how its architecture – designed in partnership with startups Bloq, Libra and Netki – can be flexible enough to satisfy multiple types of use cases.

"What we're demonstrating is that the Vulcan-type layer actually is as applicable to one set of use cases as another," he said. "We're finding we are able to apply it to remittance as much as supply chain."

Allen said the project will be run over the next 13 weeks, with consortium teams working together on the trust framework, functional requirements and a technical proof of concept.

Bottles image via Shutterstock

PwCAlibabaNewsSupply ChainConsensus 2017use-cases-verticalsbusiness news
Pete Rizzo

Pete Rizzo was CoinDesk's editor-in-chief until September 2019. Prior to joining CoinDesk in 2013, he was an editor at payments news source PYMNTS.com.

Picture of CoinDesk author Pete Rizzo

More For You

[Test LCN] Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

By CoinDesk
20 hours ago
Breaking News Default Image

Test dek

Read full story
Latest Crypto News
Breaking News

[Test LCN] Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

20 hours ago
Breaking News

[Test Today label] Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

20 hours ago
FastNews (CoinDesk)

[Test Fast News] Industry-Funded Polls Back Crypto Message: They Have Enough Voters to Make a Splash

Aug 6, 2025
Breaking News

[Test Breaking News] Crypto Cash Fueled 53 Members of the Next U.S. Congress

Aug 6, 2025
Breaking News

[Test one more time; LCN block] DUPLICATE

Aug 5, 2025
Breaking News

[Test one more time; LCN block]

Aug 5, 2025
Top Stories
JPMorgan Chase CEO Jamie Dimon (Photo by Kevin Dietsch/Getty Images)

JPMorgan To Allow Clients To Buy Bitcoin, Says Jamie Dimon blah blah blah blah blah blah blah blah blah

May 19, 2025
Consensus 2025: Anthony Scaramucci, Founder, SkyBridge Capital

Scaramucci Says Bitcoin Treasury Trend Will Fade Despite Saylor’s Success

Jul 2, 2025
A barman shakes a cocktail shaker with an array of drinks bottles behind him.

Crypto Daybook Americas: Bitcoin Whiplash Shakes Market as U.S. Yield Spike Threatens Bull Run

May 19, 2025
Tokyo, Japan (Jaison Lin/Unsplash)

Metaplanet Buys Another 1,004 Bitcoin, Lifts Holdings to Over $800M Worth of BTC

May 19, 2025
Protocol Village is CoinDesk's living column chronicling blockchain tech project updates (CoinDesk)

Protocol Village: Starknet Claims to Shatter Transaction Speed Record Among Ethereum Layer-2 Networks

Oct 30, 2024
A breakdown of how well the Fairshake PAC did with candidates it backed.

Crypto Cash Fueled 53 Members of the Next U.S. Congress

Dec 3, 2024

Only 2 articles remaining this month.

Sign up for free

About

  • About Us
  • Masthead
  • Careers
  • CoinDesk News
  • Crypto API Documentation
  • Blog

Contact

  • Contact Us
  • Accessibility
  • Advertise
  • Sitemap
  • System Status
Disclosure & Polices
CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. CoinDesk has adopted a set of principles aimed at ensuring the integrity, editorial independence and freedom from bias of its publications. CoinDesk is part of the Bullish group, which owns and invests in digital asset businesses and digital assets. CoinDesk employees, including journalists, may receive Bullish group equity-based compensation. Bullish was incubated by technology investor Block.one.
EthicsPrivacyTerms of UseCookie SettingsDo Not Sell My Info

© 2025 CoinDesk, Inc.
X icon
Sign Up
  • News
    Back to menu
    News
    • Markets
    • Finance
    • Tech
    • Policy
    • Focus
  • Prices
    Back to menu
    Prices
    • Data
      Back to menu
      Data
      • Trade Data
      • Derivatives
      • Order Book Data
      • On-Chain Data
      • API
      • Research & Insights
      • Data Catalogue
      • AI & Machine Learning
    • Indices
      Back to menu
      Indices
      • Multi-Asset Indices
      • Reference Rates
      • Strategies and Services
      • API
      • Insights & Announcements
      • Documentation & Governance
    • Research
      Back to menu
      Research
      • Events
        Back to menu
        Events
        • CoinDesk: Policy & Regulation
        • Consensus Hong Kong
        • Consensus Miami
      • Sponsored
        Back to menu
        Sponsored
        • Thought Leadership
        • Press Releases
        • CoinW
        • MEXC
        • Phemex
        • Advertise
      • Videos
        Back to menu
        Videos
        • CoinDesk Daily
        • Shorts
        • Editor's Picks
      • Podcasts
        Back to menu
        Podcasts
        • CoinDesk Podcast Network
        • Markets Daily
        • Gen C
        • Unchained with Laura Shin
        • The Mining Pod
      • Newsletters
        Back to menu
        Newsletters
        • The Node
        • Crypto Daybook Americas
        • State of Crypto
        • Crypto Long & Short
        • Crypto for Advisors
      • Webinars
        Back to menu
        Webinars
        Select Language
        English enEspañol esFilipino filFrançais frItaliano itPortuguês pt-brРусский ruУкраїнська ukDeutsch deNederlands nl한국어 ko中文 zh