Coinbase Now Lets You Buy and Sell Ethereum Token 0x

Barely a week after adding support for the 0x Protocol token (ZRX) on its professional investor platform, crypto exchange Coinbase is enabling full trading for retail investors.

The exchange announced Tuesday that coinbase.com, Android and iOS app users would be able to trade, buy, sell or store ZRX, after initially announcing that Coinbase Pro would support the token on October 11. ZRX is the first ERC-20 token to be listed by the exchange.

At the time, the exchange said it would list the token on retail platforms at a later date.

However, not all Coinbase customers will have access to the token immediately: in a blog post, Coinbase Consumer president and general manager Dan Romero wrote that the token "will not initially be available for residents of the United Kingdom or the state of New York."

As a result, this listing appears to be the first to abide by Coinbase's recently-announced revamped asset listing process. The exchange told CoinDesk last month that new assets would be added on a jurisdiction-by-jurisdiction basis, allowing it to support a greater number of assets more quickly than it was otherwise able to.

"We are also investing in new tools to help people understand and explore cryptocurrencies," Romero wrote Tuesday. To that end, the exchange's website now includes an informational resource page for the 0x token, as well as a more general educational page on cryptocurrencies in general.

The price of ZRX/USD jumped 17 percent in the hour after Coinbase announced it would be added to its retail platform, reaching a daily high of $0.89 according to data from the Binance exchange. ZRX reached a similar price of $0.91 on October 11 following the previous listing announcement from Coinbase Pro.

Sam Ouimet contributed reporting.

Coinbase image via Consensus