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SEC Probing Bored Ape Creator Yuga Labs Over Unregistered Offerings: Report

The key legal question at the center of the probe, according to Bloomberg, is whether NFTs are securities.

The U.S. Securities and Exchange Commission is probing Yuga Labs, the creator of the Bored Ape Yacht Club NFT collection, over whether sales of its digital assets violate federal law, according to a report from Bloomberg, citing an unnamed source close to the matter.

At issue, the source said, is whether some of Yuga’s non-fungible tokens are closer to stocks and thus should follow the same disclosure rules. The key legal question at the center of the probe, according to Bloomberg, is whether NFTs are securities – a question the SEC has reportedly been investigating since March. People familiar with the matter said at the time that NFT creators and crypto exchanges were being looked at.

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The SEC is also reportedly looking into how ApeCoins, the Ethereum-based governance and utility tokens used within the APE ecosystem, were distributed to holders of Bored Ape Yacht Club, Mutant Ape Yacht Club and Bored Ape Kennel Club members. The tokens were first announced in March with the establishment of the community-driven ApeCoin DAO and the Ape Foundation. Sixty-two percent of the fixed one billion supply of ApeCoins was allocated to the ApeCoin community, including 15% airdropped to existing NFT holders. Additional percentages of tokens were allocated to Yuga Labs and the Jane Goodall Legacy Foundation, alongside launch contributors and the four founders of Bored Ape Yacht Club.

CoinDesk noted at the time that the accompanying press materials appeared to go to great lengths to distance ApeDAO’s token launch from the Bored Ape Yacht Club NFT collection. That's because club-style NFTs with perks for long-term members can start to resemble investment contracts, potentially attracting the interest of the SEC.

ApeCoin was falling almost 8% following the publication of Bloomberg’s report.

Read more: What Is ApeCoin and Who Is Behind It?

A spokesperson for Yuga Labs confirmed that it was cooperating with the SEC's probe into the matter.

"It’s well-known that policymakers and regulators have sought to learn more about the novel world of Web3. We hope to partner with the rest of the industry and regulators to define and shape the burgeoning ecosystem. As a leader in the space, Yuga is committed to fully cooperating with any inquiries along the way,” the spokesperson said.

The SEC declined to comment.

Nelson Wang

Nelson edits features and opinion stories and was previously CoinDesk’s U.S. News Editor for the East Coast. He has also been an editor at Unchained and DL News, and prior to working at CoinDesk, he was the technology stocks editor and consumer stocks editor at TheStreet. He has also held editing positions at Yahoo.com and Condé Nast Portfolio’s website, and was the content director for aMedia, an Asian American media company. Nelson grew up on Long Island, New York and went to Harvard College, earning a degree in Social Studies. He holds BTC, ETH and SOL above CoinDesk’s disclosure threshold of $1,000.

Nelson Wang
Rosie Perper

Rosie Perper was the Deputy Managing Editor for Web3 and Learn, focusing on the metaverse, NFTs, DAOs and emerging technology like VR/AR. She has previously worked across breaking news, global finance, tech, culture and business. She holds a small amount of BTC and ETH and several NFTs. Subscribe to her weekly newsletter, The Airdrop.

Rosie Perper