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Cardano and New Balance Will Team up to Stop Counterfeit Kicks
IOHK CEO Charles Hoskinson announced a sneaker partnership at the Cardano Summit in Bulgaria this weekend.
IOHK CEO Charles Hoskinson announced a partnership with sneaker manufacturer New Balance at the Cardano Summit in Bulgaria on Saturday. The stated goal? To use IOHK's Cardano blockchain to ensure that New Balance shoes are authentic.
In the video below, Hoskinson offers a tidbit about the planned partnership.
STORY CONTINUES BELOW
"For a little while we've been working with a shoe company. Do you guys know New Balance? We're working on an authentication product with the Cardano blockchain."
New Balance will be announcing more news on Oct. 14, Hoskinson said. He pointed to the New Balance partnership as an interesting example of possible mass adoption. He also expects to see more additions to the platform over the next year.
"In terms of new features and functionality I think there are two that we really have to make sure get into the Cardano 2020 roadmap," he said.
Hoskinson also noted Cardano may soon have Ethereum interoperability.
"IOHK is collaborating with New Balance on an authentication pilot project. This is a consumer-level verification solution which will allow purchasers to confirm the authenticity of footwear on the distributed ledger," IOHK's Tim Harrison explained in a statement.
https://youtu.be/OqFuawJ8vBE
John Biggs
John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men’s Health, Wired, and the New York Times. He runs the Technotopia podcast about a better future. He has written five books including the best book on blogging, Bloggers Boot Camp, and a book about the most expensive timepiece ever made, Marie Antoinette’s Watch. He lives in Brooklyn, New York.
